Public Relations in Asia Pacific Communicating Effectively Across Cultures

Public Relations in Asia Pacific looks at the rapid expansion of the professional public relations industry in the Asia Pacific region. Authors Mary Devereux and Anne Peirson-Smith discuss the skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders. The contents are both theoretical and practical, covering the core practices of public relations: public and government affairs marketing communications branding media relations corporate and financial communications issues and crisis management internal and change management and corporate responsibility. The book investigates the impact of digital media across all disciplines as a common unifying theme. Public Relations in Asia Pacific is well structured and easy to navigate and is the first book to offer case studies and professional insights based on the Asia Pacific experience. Written by two highly-qualified authors, who each have over 20 years experience in the industry, Public Relations in Asia Pacific will appeal to current Asia Pacific practitioners and students, as well as those working in the region for the first time.