Gary Halbert

Bond Halbert

A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

The Boron Letters

WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over.The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn't make you a better copywriter, nothing will. This simple to use formula is great for... * Punching up your own copy* Smoothing out copy created using templates * Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.

The Simple Fast and Easy Editing Formula That Forces Buyers to Read Every Word of Your Ads!

The Halbert Copywriting Method Part III

This is the very special commemorative Road Dog Edition of Gary C. Halbert's world famous copywriting book The Boron Letters.We don't want sales of this version to disturb the ranking of the regular edition which is printed in a much wider format with plenty of room for taking notes.This rare special edition is in honor of Gary C. Halbert and all of his road dogs.Let me explain.Gary C. Halbert loved to keep at least one trusted family member or associate to pal around with all the time.He called these people his road dogs.When I was a small child I loved riding in cars.My father also said he found it amazing how I could fit in with his rich colleagues in Los Angeles or the bikers at my grandmother's bar in Florida.Because of all this I became a road dog so early, I can't even remember when he gave me the nickname Bondodog.I was not the first and there were a whole lot more Gary Halbert road dogs but being a road dog of Gary Halbert was not always fun.You never knew if you were going to come into a lot of money or get tortured.You could walk in one day to discover he already booked a flight sending you to a wild Spring Break party just so you can tell him about it or...He could get annoyed at your hearing problem and buy bullhorn just to wake you up in the morning.Why did we put up with it?I had to. He was my dad.But the real reason is Gary was a great teacher and he led a life which showed you how to think outside the box all the time.Anyway, The Boron Letters is one of those marketing books people read over and over again because you get more and more out of every time you pick it up.It's jam packed with greatness because he wrote the letters between his job of raking the visitor area in the morning and chow time, so each letter had to get right to the point.There are a lot of other reasons why The Boron Letters is such a popular book but because the modern road dogs (fans of The Boron Letters) take the book with them so often, I decided to create this special travel size road dog edition to commemorate my father's birthday which is also the anniversary of the very first Boron Letter written back in 1984.To prove the wisdom inside The Boron Letters is still powerful enough to give you a competitive edge, I have included my updates.I'd also like to take this opportunity to make special mention of people who have gone out of their way to support the Halbert legacy but The Boron Letters in particular.These are the folks who have contributed to creating the print or Kindle version or help by spreading the word of just how good these letters are. Lawton ChilesCaliban DarklockScott Haines Kevin HalbertBig Jason HendersonBedros KeuilianSam MarkowitzJason MoffatBenny Valenzuela

Bond Halbert

About

Books

Join the club