The Boron Letters Road Dog Edition

This is the very special commemorative Road Dog Edition of Gary C. Halbert's world famous copywriting book The Boron Letters.We don't want sales of this version to disturb the ranking of the regular edition which is printed in a much wider format with plenty of room for taking notes.This rare special edition is in honor of Gary C. Halbert and all of his road dogs.Let me explain.Gary C. Halbert loved to keep at least one trusted family member or associate to pal around with all the time.He called these people his road dogs.When I was a small child I loved riding in cars.My father also said he found it amazing how I could fit in with his rich colleagues in Los Angeles or the bikers at my grandmother's bar in Florida.Because of all this I became a road dog so early, I can't even remember when he gave me the nickname Bondodog.I was not the first and there were a whole lot more Gary Halbert road dogs but being a road dog of Gary Halbert was not always fun.You never knew if you were going to come into a lot of money or get tortured.You could walk in one day to discover he already booked a flight sending you to a wild Spring Break party just so you can tell him about it or...He could get annoyed at your hearing problem and buy bullhorn just to wake you up in the morning.Why did we put up with it?I had to. He was my dad.But the real reason is Gary was a great teacher and he led a life which showed you how to think outside the box all the time.Anyway, The Boron Letters is one of those marketing books people read over and over again because you get more and more out of every time you pick it up.It's jam packed with greatness because he wrote the letters between his job of raking the visitor area in the morning and chow time, so each letter had to get right to the point.There are a lot of other reasons why The Boron Letters is such a popular book but because the modern road dogs (fans of The Boron Letters) take the book with them so often, I decided to create this special travel size road dog edition to commemorate my father's birthday which is also the anniversary of the very first Boron Letter written back in 1984.To prove the wisdom inside The Boron Letters is still powerful enough to give you a competitive edge, I have included my updates.I'd also like to take this opportunity to make special mention of people who have gone out of their way to support the Halbert legacy but The Boron Letters in particular.These are the folks who have contributed to creating the print or Kindle version or help by spreading the word of just how good these letters are. Lawton ChilesCaliban DarklockScott Haines Kevin HalbertBig Jason HendersonBedros KeuilianSam MarkowitzJason MoffatBenny Valenzuela