Bruce Hood

Why do we care what others think? What keeps us bound together? How does the brain shape oru behaviour? The brain may have initially evolved to cope with a threatening world of beasts, limited food and adverse weather, but we now use it to navigate an equally unpredictable social landscape. In The Domesticated Brain, renowned psychologist Bruce Hood explores the relationship between the brain and social behaviour, looking for clues as to origins and operations of the mechanisms that keep us bound together. How do our brains enable us to live together, to raise children, and to learn and pass on information and culture? Combining social psychology with neuroscience, Hood provides an essential introduction to the hidden operations of the brain, and explores what makes us who we are. Bruce Hood is an award-winning psychologist who has researched and taught at Cambridge and Harvard universities and is currently Director of the Cognitive Development Centre at the University of Bristol. He delivered the Royal Institution's Christmas Lectures in 2011 and is the author of The Self Illusion and Supersense, described by New Scientist as 'important, crystal clear and utterly engaging'.

The Domesticated Brain

Most of us believe that we are unique and coherent individuals, but are we? The idea of a "self" has existed ever since humans began to live in groups and become sociable. Those who embrace the self as an individual in the West, or a member of the group in the East, feel fulfilled and purposeful. This experience seems incredibly real but a wealth of recent scientific evidence reveals that this notion of the independent, coherent self is an illusion - it is not what it seems. Reality as we perceive it is not something that objectively exists, but something that our brains construct from moment to moment, interpreting, summarizing, and substituting information along the way. Like a science fiction movie, we are living in a matrix that is our mind. In The Self Illusion, Dr. Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. He explains that self is the product of our relationships and interactions with others, and it exists only in our brains. The author argues, however, that though the self is an illusion, it is one that humans cannot live without. But things are changing as our technology develops and shapes society. The social bonds and relationships that used to take time and effort to form are now undergoing a revolution as we start to put our self online. Social networking activities such as blogging, Facebook, Linkedin and Twitter threaten to change the way we behave. Social networking is fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships is outstripping the same selection processes that shaped our self prior to the internet era. This book ventures into unchartered territory to explain how the idea of the self will never be the same again in the online social world.

How the Social Brain Creates Identity

The Self Illusion

We all want to be happier, but our brains often get in the way. When we’re too stuck in our heads we obsess over our inadequacies, compare ourselves with others and fail to see the good in our lives.

In The Science of Happiness, world-leading psychologist and happiness expert Bruce Hood demonstrates that the key to happiness is not self-care but connection. He presents seven simple but life-changing lessons to break negative thought patterns and re-connect with the things that really matter.

Seven Lessons for Living Well

The Science of Happiness

Evcillesmis Beyin

Why There Is No 'You' Inside Your Head

Self Illusion

Ownership is on most people's lips these days, or at least the lack of ownership. Everywhere people seem to be fighting over what is theirs. They want to take back their property, their lands, their liberty, their bodies, their identity, and their right to do what they want. These demands arequite remarkable when you consider that ownership is not an observable property but rather an abstract concept. And yet this abstract concept controls just about everything we do, and rarely do we stop to consider how it rules our lives. Ownership even explains the anger and political turmoil thatis currently sweeping over Western democracies: people feel they have had something taken away, something they used to own in the past and want back.Possessed is the first accessible book to consider the psychological origins and future of ownership in a rapidly changing world. It reveals how we are compelled to accumulate possessions in a relentless drive to seek status and approval by signalling our values to others by what we own. It tracesthe history of ownership but looks to the future as our drive to own will need to adapt to environmental and technological change.

Why We Want More Than We Need

Possessed

Why is it that Tony Blair always wore the same pair of shoes when answering Prime Minister's Questions? That John McEnroe notoriously refused to step on the white lines of a tennis court between points? And that President-elect Barack Obama played a game of basketball the morning of his victory in the Iowa primary, and continued the tradition the day of every following primary? Superstitious habits are common. Do you ever cross your fingers, knock on wood, avoid walking under ladders, or step around black cats? Sentimental value often supersedes material worth. If someone offered to replace your childhood teddy bear or wedding ring with a brand new, exact replica, would you do it? How about �20 for trying on a jumper owned by Fred West? Where do such feelings come from and why do most of us have them? Humans are born with brains designed to make sense of the world and that need for an explanation can lead to beliefs that go beyond reason. To be true they would have to be supernatural. With scientific education we learn that such beliefs are irrational but at an intuitive level they can be resistant to reason or lie dormant in otherwise sensible adults. It now seems unlikely that any effort to get rid of supernatural beliefs or superstitious behaviours will be completely successful. This is not all bad news - such beliefs are a useful glue that binds us together as a society. Combining brilliant insight with witty example Hood weaves a page-turning account of our 'supersense' that navigates a path through brain science, child development, popular culture, mental illness and the paranormal. After reading SuperSense, you will realize why you are not as reasonable as you might like to think - and why that might be no bad thing.

From Superstition to Religion - The Brain Science of Belief

Supersense

You may not believe it, but there is a link between our current political instability and your childhood attachment to teddy bears. There's also a reason why children in Asia are more likely to share than their western counterparts and why the poor spend more of their income on luxury goods than the rich. Or why your mother is more likely to leave her money to you than your father. What connects these things? The answer is our need for ownership. Award-winning psychologist Bruce Hood draws on research from his own lab and others around the world to explain why this uniquely human preoccupation governs our behaviour from the cradle to the grave, even when it is often irrational, and destructive. What motivates us to buy more than we need? Is it innate, or cultural? How does our urge to acquire control our behaviour, even the way we vote? And what can we do about it? Timely, engaging and persuasive, Possessed is the first book to explore how ownership has us enthralled in relentless pursuit of a false happiness, with damaging consequences for society and the planet - and how we can stop buying into it.

'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert How ownership came to own us - and what we can do about it Our love affair with possessions seems to be all-consuming, even as we face economic and environmental breaking points. The global pandemic is a wake-up call that forces us to reassess what we value most in our lives, and yet we remain reluctant to change our ways when it comes to accumulating things. Why? The answer is our need for ownership. A uniquely human preoccupation rooted in our biology, psychological ownership can be seen in everything from nations fighting over resources to the rise of political extremism. Award-winning psychologist Bruce Hood draws on his own and international research to explain why ownership is an emotional state of mind that governs our behaviour from cradle to grave, even when it is often irrational and destructive. Does our shopping define us? What motivates us to buy more than we need? Why do some cultures favour shared community ownership and others individual? How does our urge to acquire control our behaviour in times of crisis? Timely and persuasive, Possessed is the first book to explore how ownership has us in thrall to the relentless pursuit of a false happiness, with damaging consequences for society and the planet - and how we can stop buying into it.

Daniel Gilbert

Daniel Schacter

Daniel Wegner

Renowned for its exuberant writing style, intriguing real life examples and cutting-edge research, this best-selling text is back with additional coverage of social psychology, emphasis on the practical applications of the discipline to students' lives, and engaging new 'psychomythology' features which pit science against commonly held beliefs.

Second European Edition

Psychology

This introductory psychology textbook focuses on 'mind bugs' - foibles of the mind that are intrinsically fascinating and provide fundamental insights into how the mind works. It outlines the most essential research in psychology and neuroscience.

Bruce Hood

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