Craig Wilson

In 1996, Craig Wilson began writing a column for USA Today called “The Final Word.” In it, he extolled the virtues of the true pleasures in life—clotheslines, freshly cut firewood, sweet corn, and Adirondack chairs—and looked back on his childhood in the country with fondness and an infectious sense of humor. Wilson’s message struck a nerve, and now he receives hundreds of letters and e-mails each week from readers who share his sense of nostalgia and appreciate his warm, thoughtful observations on daily life. It’s the Little Things... showcases the best of “The Final Word,” with the pieces arranged by season. In fall, for example, Wilson remembers his mom’s Thanksgiving gravy and his crush on his first-grade teacher; in winter, he holds forth on aluminum Christmas trees and the kiddie table; in spring, he writes about the joys of walking to work and puttering in the garage; and in summer, his thoughts turn to white bucks, front porches, and outdoor showers. The result is a delightful book to share with others and to relish throughout the year.

An Appreciation of Life's Simple Pleasures

It's the Little Things . . .

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution. Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices

How Patagonia Model of Loyalty Can Save Your Business and Might Just Save the Planet

The Compass and the Nail

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

The Compass and the Nail [Revised Hardcover Edition]

When Pete and Maggie Adams get off the school bus upset about a classmate, Grandpa does the only thing he knows to do: he tells them a story-one of God's stories, at that! Join the Adams children as they hear the parable of Tom the unhappy sheep and all of the dangerous adventures he finds himself on when he wanders into the forest, away from the shepherd, one Friday afternoon. Along the way, you will encounter joke-telling cardinals, well-spoken owls, fun-loving rabbits, a smooth-talking snake, one very angry bear, and many more of the forest's wild creatures. At the end of the path, though, Pete and Maggie must watch Tom make a very important choice-a choice we all must make at one time or another: life or death. For the Adams children, things will never be the same.

Craig Wilson

About

Books

Join the club