Eloise Coupey

As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them? Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

Concepts and strategies

Digital Business

Shane M. Greenstein

Stefan Krasa

Stephen P. D'Arcy

C. Edward Chang

Chang Gyu Kwag

Charles D. Kolstad

Francisco Cribari-Neto

Madhubalan Viswanathan

Robert Bohrer

An Investigation Using Numerical and Verbal Information

The Encoding and Utilization of Magnitudes of Product Attributes

Narayan Raman

Anil K. Bera

Dan Nan Stone

David T. Whitford

Forest J. Jourden

Lanny Arvan

Louis Kuo Chi Chan

Roger W. Koenker

Josef Lakonishok

The Influence of Feedback Sign and Task Complexity on Self-regulatory Factors and Performance

When Being Told You're Bad Can be Good

James A. Gentry

Asani Sarkar

Bart Taub

Bhaskar Chakravorti

Chia-Shang J. Chu

Hei-Wai Lee

Jane H. Leuthold

John P. Conley

Kent G. Becker

Sri Mulyani Indrawati

William F. Maloney

A Cash Flow Interpretation

An Empirical Study of the Corporate Choice Among Equity, Convertible Bonds and Straight Debt

Eloise Coupey

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