The Encoding and Utilization of Magnitudes of Product Attributes

The Encoding and Utilization of Magnitudes of Product Attributes An Investigation Using Numerical and Verbal Information

Shane M. Greenstein, Eloise Coupey, Stefan Krasa, Stephen P. D'Arcy, C. Edward Chang, Chang Gyu Kwag, Charles D. Kolstad, Francisco Cribari-Neto, Madhubalan Viswanathan, Robert Bohrer — 1992

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