Jason Zweig

A senior Money magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes. 60,000 first printing.

How the New Science of Neuroeconomics Can Help Make You Rich

Your Money and Your Brain

The Devil's Financial Dictionary is a witty and enlightening guide to the facts, fads, follies and fiction of business and investing. (See PRICELESS.) Definitions include: DAY-TRADER, n. See IDIOT. FEE, n. A tiny word with a teeny sound, which nevertheless is the single biggest determinant of success or failure for most investors. Those who keep fees as low as possible will, on average, earn the highest possible returns. MOMENTUM, adj. and n. A momentum stock” accelerates as it goes upward, defying the forces of friction, financial gravity, Newton's first law of motion, and logic and reason. There is no theoretical or empirical explanation of what causes momentum, why it persists (typically for two to 12 months), or why it ultimately falters. And when it ceases, a momentum stock doesn't slow down; it crashes at top speed into a brick wall, instantly crushing any trader who still happens to own it. All momentum traders fancy themselves to be able to predict exactly when the stock will lose its momentum -- and imagine that they will sell immediately before that. Approximately 99.999% of them are wrong. REGULATOR, n. A bureaucrat who attempts to stop rampaging elephants by brandishing feather-dusters at them. Also, a future employee of a bank, hedge fund, brokerage, investment-management firm, or financial lobby. (See REVOLVING DOOR.) RUMOR, n. The Wall Street equivalent of a fact. STOCK MARKET, n. A chaotic hive of millions of people who overpay for hope and underpay for value. The stock market serves not to allocate capital efficiently from those who have a surfeit of it to those who can put it to productive use in corporate enterprises; rather, it serves to humiliate those who think they know what the future holds. The stock market is a mechanism for putting a price tag on surprises. It transfers wealth from the arrogant to the humble, from those who trade the most to those who trade the least, from those who think they know the most to those who admit they know the least, and from those who pay commissions to those who collect them. Those who play” the stock market as if it were a game will lose. Those who respect it as a force of nature will prosper, but only so long as they are humble and patient.

The Devil's Financial Dictionary

Benjamin Graham

Warren E. Buffett

A Book of Practical Counsel

The Intelligent Investor

How One Man Created a Profession—and Entirely Transformed the World of Investing “The small list of investment books that must grace the library of any serious investor—not to gather dust, but to be opened over and over again—just grew by one. This wonderful compilation of the wit and wisdom of Benjamin Graham is the new addition. Savor it. Learn from it. Treasure it.” John C. Bogle, founder and former Chief Executive, The Vanguard Group “If youth is measured by creativity and excitement about new ideas and a thirst for learning, then Ben Graham-in his early 80s-was the youngest guy in the room when two-dozen stellar investment managers met for three days to explain the inner workings of investment management.” Charles D. Ellis, CFA, Bestselling Author of Winning the Loser's Game “These writings, spanning over 30 years, help us understand even better the remarkable achievement of this visionary man and his lasting influence on the finance profession.” Burton Malkiel, Princeton University, Bestselling Author of A Random Walk Down Wall Street “Investing involves the intelligent triangulation between fundamentals, psychology, and prices. Benjamin Graham, Building a Profession . . . illustrates how this investment legend never stopped thinking about this multi-dimensional challenge.” Seth Klarman, The Baupost Group “Serious professionals in the investment business will delight in pouring over this and checking their own thoughts against those of the master.” Jeffrey J. Diermeier, CFA, Diermeier Family Foundation, and former CFA Institute president and CEO “This is a must-read for anyone interested in the history and development of our profession and the importance of critical investment thinking.” Gary P. Brinson, CFA, GP Brinson Investments “Some investors ('the happy few') know that Ben Graham's writings on financial analysis give them a leg up. So they will want to read this book, and other investors should.” Jean-Marie Eveillard, First Eagle Funds “The CFA Institute and Jason Zweig have performed an invaluable service to our profession in collecting these [writings] in one volume.” William H. Miller, CFA, Legg Mason Funds Management About the Book: When Benjamin Graham began working on Wall Street in 1914, the center of American finance resembled a lawless frontier. The concept of regulatory laws was in its infancy, the SEC wouldn’t see the light of day for 20 years, and many firms hid assets and earnings from nosy outsiders. And security analysts didn’t exist as we know them. They were called “diagnosticians,” and they didn’t do much analyzing. These investors prided themselves on going with the “feel” of the market, and most of them rarely looked at a financial statement. Appalled by the lack of research and quantification, Benjamin Graham set out to change all this—and ended up creating the discipline of modern security analysis. A collection of rare writings by and interviews with one of financial history’s most brilliant visionaries, Benjamin Graham, Building a Profession presents Graham’s evolution of ideas on security analysis spanning five decades. Articles include: “Should Security Analysts Have a Professional Rating? The Affirmative Case” Financial Analysts Journal (1945) “Toward a Science of Security Analysis” Financial Analysts Journal (1952) “Inflated Treasuries and Deflated Stockholders: Are Corporations Milking Their Owners?” Forbes (1932) “The Future of Financial Analysis” Financial Analysts Journal (1963) “Controlling versus Outside Stockholders” Virginia Law Weekly (1953) These pages reveal the revolutionary ideas of a man who didn’t so much find his calling as he created it from scratch—and opened the door for entire generations of investors.

Benjamin Graham, Building a Profession: The Early Writings of the Father of Security Analysis

One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk. The Little Book of Safe Money also contradicts many of the myths that whirl around Wall Street with chapters like "Why Ultra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets. Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan Author Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors Offers practical guidance, tools, and tips for surviving and thriving in a down market If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.

How to Conquer Killer Markets, Con Artists, and Yourself

The Little Book of Safe Money

La obra maestra de Benjamin Graham: la biblia de las finanzas que inspiró a Warren Buffett y descubrió al mundo la inversión en valor. Considerado el más importante consejero en inversión del siglo XX, Benjamin Graham enseñó e inspiró a financieros de todo el mundo. En El inversor inteligente, un libro que se convirtió en la biblia de los inversores ya desde su primera publicación en 1949, presentó su filosofía, basada en el concepto de "invertir en valor". A lo largo de sus páginas, Graham explia a los inversores cómo evitar errores de estrategia, al tiempo que describe cómo desarrollar un plan racional para comprar acciones y aumentar su valor. Todo ello pensando en el largo plazo, pues se trata de un método dirigido a inversores y no a especuladores: mientras que el especulador sólo tiene en cuenta las tendencias del mercado, el inversor obtiene sus beneficios con base en la disciplina y la investigación. En este bestseller internacional, Graham demuestra que lo más importante para planificar una estrategia de inversión no es la maximización de los beneficios, sino la minimización de las pérdidas. Con el paso de los años, el mercado ha ido dando la razón a todas y a cada una de las estrategias planteadas por Benjamin Graham, cuya obra sigue siendo una referencia ineludible. Esta edición, además, cuenta con la valiosa aportación del periodista financiero Jason Zweig, quien se ha encargado de comentar y actualizar el texto, trazando paralelismos entre los ejemplos aportados por Graham y las situaciones reales vividas en el mundo de las finanzas en los últimos años. El inversor inteligente, además de ser un clásico atemporal e imprescindible en cualquier biblioteca que se precie, es la obra más importante que se puede leer para proteger nuestras inversiones y alcanzar nuestros objetivos financieros.

El inversor inteligente

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

Jason Zweig

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