Jill J. Morin

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. * Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types * Offers a step-by-step process leaders of any organization can apply and benefit from * Draws directly from Kahler Slater's case files

Creating Authenticity in an Increasingly Fake World

Better Make it Real

Jack Trout

Frances Hesselbein

Leader to Leader (LTL), Summer 2011

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. • Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types • Offers a step-by-step process leaders of any organization can apply and benefit from • Draws directly from Kahler Slater's case files

Jill J. Morin

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