Better Make It Real: Creating Authenticity in an Increasingly Fake World Creating Authenticity in an Increasingly Fake World

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. • Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types • Offers a step-by-step process leaders of any organization can apply and benefit from • Draws directly from Kahler Slater's case files