Jocko Willink

Leif Babin

The terrorist attacks of September 11, 2001, gave birth to a generation of leaders forged not in classrooms through hypothetical training but on the front lines of war through hands-on experience. U.S. Navy SEAL Teams were at the forefront of this transformation, emerging from the triumphs and tragedies of war with an understanding of leadership in the most challenging environments. Jocko Willink and Leif Babin are just such leaders-highly decorated Navy SEAL officers who served together in some of the toughest combat of the Iraq War. Together, they developed leadership lessons and organizational practices through years of experience, alongside heroes such as sniper Chris Kyle. They took those lessons and helped write doctrine for the next generation of SEALs as BUD/S instructors.Today, Babin and Willink apply these principles in the boardroom via their company Echelon Front. Across the country, they demonstrate how the SEAL approach to leadership that made them successful soldiers can help countless organizations and individuals achieve the highest level of success. With Extreme Ownership, their proven plan is available to everyone, with lessons that include:* EXTREME OWNERSHIP: Take it upon yourself to push harder and improve* CHECK THE EGO: Operate with a high degree of humility by admitting mistakes and taking responsibility* COVER & MOVE: Have each other's back and work together to accomplish the mission* And much more

How U.S. Navy SEALs Lead and Win

Extreme Ownership

In this expanded edition of the 2017 mega-bestseller, updated with brand new sections like DO WHAT MAKES YOU HAPPY, SUGAR COATED LIES and DON'T NEGOTIATE WITH WEAKNESS, readers will discover new ways to become stronger, smarter, and healthier. Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals--but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimize performance. FIND YOUR WILL, FIND YOUR DISCIPLINE--AND YOU WILL FIND YOUR FREEDOM

Field Manual Mk1-MOD1

Discipline Equals Freedom

THE INSTANT #1 NATIONAL BESTSELLER From the #1 New York Times bestselling authors of Extreme Ownership comes a new and revolutionary approach to help leaders recognize and attain the leadership balance crucial to victory. With their first book, Extreme Ownership (published in October 2015), Jocko Willink and Leif Babin set a new standard for leadership, challenging readers to become better leaders, better followers, and better people, in both their professional and personal lives. Now, in THE DICHOTOMY OF LEADERSHIP, Jocko and Leif dive even deeper into the unchartered and complex waters of a concept first introduced in Extreme Ownership: finding balance between the opposing forces that pull every leader in different directions. Here, Willink and Babin get granular into the nuances that every successful leader must navigate. Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must: · Take Extreme Ownership of everything that impacts their mission, yet utilize Decentralize Command by giving ownership to their team. · Care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission. · Exhibit the most important quality in a leader—humility, but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission. With examples from the authors’ combat and training experiences in the SEAL teams, and then a demonstration of how each lesson applies to the business world, Willink and Babin clearly explain THE DICHOTOMY OF LEADERSHIP—skills that are mission-critical for any leader and any team to achieve their ultimate goal: VICTORY.

Balancing the Challenges of Extreme Ownership to Lead and Win

The Dichotomy of Leadership

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Leadership Strategy and Tactics: Field Manual by Jocko Willink is the essential and practical guide to leadership and how to excel at it, from the co-author of the number one New York Times bestseller Extreme Ownership. Leadership is the most challenging of human endeavours. It is often misunderstood. It can bewilder, mystify and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. It doesn’t have to be that way. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and manoeuvres that can be practised and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business and in life. Retired Navy SEAL Officer Jocko Willink delivers his powerful and pragmatic leadership methodology that teaches how to lead any team in any situation to victory. Here, you will learn how to: *Deal with egos and the problems they cause *Earn and build trust with both your subordinates and superiors *Instil pride in your team, without creating arrogance *Overcome challenges presented by a micromanaging, indecisive or weak boss *Create a disciplined team that regulates itself *Use leadership as a tool to teach, mentor, train and correct behaviour of team members *Operate at a maximum level of efficiency – and reap the rewards . . . and more. This book is step one towards becoming the commander of your own life. The rest is up to you.

Field Manual

Leadership Strategy and Tactics

#1 New York Times bestselling author Jocko Willink’s fast-paced thriller Final Spin: A story of love, brotherhood, suffering, happiness, and sacrifice. A story about life. Johnny... Shouldn’t be in a dead-end job. Shouldn’t be in a dead-end bar. Shouldn’t be in a dead-end life. But he is. It’s a hamster wheel existence. Stocking warehouse store shelves by day, drinking too much whiskey and beer by night. In between, Johnny lives in his childhood home, making sure his alcoholic mother hasn’t drunk herself to death, and looking after his idiosyncratic older brother Arty, whose world revolves around his laundromat job. Rinse and repeat. Then Johnny’s monotonous life takes a tumble. The laundromat where Arty works, and the one thing that gives him happiness, is about to be sold. Johnny doesn't want that to happen, so he takes measures into his own hands. Johnny, along with his friend, Goat, come up with a plan to get the money to buy the laundromat. But things don’t always go as planned...

A Novel

Final Spin

In this first book of a new illustrated middle grade series by a #1 New York Times bestselling author, Marc learns to become a Warrior Kid after his uncle Jake, a Navy SEAL, comes to stay for the summer.

From Wimpy to Warrior the Navy SEAL Way: A Novel

Way of the Warrior Kid

A written guide that provides readers with the insights, self evaluations and tools to optimize themselves, prevail over mediocracy and become their best possible self.

Striving to Become an Eminently Qualified Human Being

The Code. the Evaluation. the Protocols

Dois oficiais SEAL da Marinha dos EUA, que lideraram a unidade de operações especiais mais condecorada da Guerra do Iraque, demonstram como os poderosos princípios de liderança SEAL se aplicam aos negócios e à vida. Enviada para o campo de batalha mais violento e perigoso do Iraque, a unidade de tarefas SEAL de Jocko Willink e Leif Babin enfrentou uma missão quase impossível: ajudar as forças dos EUA a protegerem Ramadi, uma cidade "perdida". Em relatos em primeira mão de heroísmo, perdas trágicas e vitórias conquistadas a duras penas, eles aprenderam que a liderança — em todos os níveis — é o principal fator para o sucesso ou o fracasso de uma equipe. Willink e Babin retornaram dessa mobilização e instituíram o treinamento de liderança que criou a próxima geração de líderes SEAL. Após deixarem as equipes SEAL, lançaram a Echelon Front, uma empresa que ensina os mesmos princípios de liderança para organizações. De startups promissoras a empresas Fortune 500, Babin e Willink ajudaram muitos clientes em uma ampla gama de setores a construírem suas próprias equipes de alto desempenho e a dominarem seus campos de batalha. Agora, detalhando a mentalidade e os princípios que permitem às unidades SEAL realizarem as missões de combate mais difíceis, Responsabilidade Extrema mostra como aplicá-los a qualquer equipe ou organização. Cada capítulo foca um tópico, como cobrir e mobilizar, descentralizar o comando e liderar a cadeia, explicando o que são, por que são importantes e como implementá-los em qualquer /altabooks ambiente de liderança. Uma narrativa atraente com orientações poderosas e aplicação prática, Responsabilidade Extrema revoluciona a gestão de negócios e desafia os líderes de todo canto a cumprirem seu propósito final: liderar e vencer.

Como os Navy Seals Lideram e Vencem

Responsabilidade Extrema

Mikey and the Dragons

New York Times-bestselling author Jocko Willink delivers a second powerful and empowering Way of the Warrior Kid book about finding your inner strength and being the best you can be, even in the face of adversity in Marc's Mission.

Way of the Warrior Kid (A Novel)

Marc's Mission

Code. the Evaluation. the Protocols

Decorated ex-US Navy SEAL officer Jocko Willink delivers hard-won leadership principles that have been tested and proven on the battlefield, in business and in life. Leadership Strategy and Tactics takes the guesswork out of leadership by translating theory into practical skills and manoeuvers that leaders at all levels can apply, practice and execute. From the #1 New York Times bestselling co-author of Extreme Ownership, this book is a powerful and pragmatic step-by-step guide to leading any team, in any situation, to victory. PRAISE FOR EXTREME OWNERSHIP AND THE DICHOTOMY OF LEADERSHIP'The smartest, most revoultionary management approach since Jack Welch's Six Sigma.' Don Imus'I've never read a book that reveals the truths of leadership in such detail and rawness. The true value of this book cannot be quantified in words.' Pete Roberts, CEO, Origin USA'Whether you're leading in the family room, the boardroom or in the community, this book will help you lead, and most importantly, win.' Ryan Michler, Founder, Order of Man

Wie man Schwächen besiegt, Angst überwindet und den Weg zur inneren Ruhe findet

Der Weg der Disziplin

With their first book, Extreme Ownership (2015), Jocko Willink and Leif Babin challenged readers to become better leaders, better followers, and better people in both their professional and personal lives. Now, Jocko and Leif dive deeper into finding balance between the opposing forces that pull every leader in different directions. Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must: take Extreme Ownership of everything that impacts their mission, yet Decentralize Command by giving ownership to their team; care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission; exhibit the most important quality in a leader -- humility -- but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission. With examples from the authors' combat and training experiences in the SEAL teams, and then a demonstration of how each lesson applies to the business world, Willink and Babin clearly explain The Dichotomy of Leadership -- skills that are mission-critical for any leader and any team to achieve their ultimate goal: VICTORY.

balancing the challenges of extreme ownership to lead and win

The dichotomy of leadership

In einer aktualisierten Ausgabe des Blockbuster-Bestsellers Führungsbuch, das Amerika und die Welt im Sturm eroberte, zeigen zwei U.S. Navy SEAL-Offiziere, die die höchstdekorierte Spezialeinheit des Irakkriegs leiteten, wie man mächtige Führungsprinzipien vom Schlachtfeld auf das Geschäft und das Leben anwendet . Die SEAL-Einsatzeinheit von Jocko Willink und Leif Babin, die auf das gewalttätigste Schlachtfeld im Irak geschickt wurde, sah sich einer scheinbar unmöglichen Mission gegenüber: den US-Streitkräften zu helfen, Ramadi zu sichern, eine Stadt, die als "so gut wie verloren" gilt. In packenden Berichten aus erster Hand über Heldentum, tragische Verluste und hart erkämpfte Siege in der Task Unit Bruiser von SEAL Team Three lernten sie, dass Führung - auf allen Ebenen - der wichtigste Faktor für den Erfolg oder Misserfolg eines Teams ist. Willink und Babin kehrten vom Einsatz nach Hause zurück und führten ein SEAL-Führungstraining ein, das dazu beitrug, die nächste Generation von SEAL-Führungskräften zu formen. Nachdem sie die SEAL-Teams verlassen hatten, gründeten sie Echelon Front, ein Unternehmen, das Unternehmen und Organisationen dieselben Führungsprinzipien vermittelt. Von vielversprechenden Start-ups bis hin zu Fortune-500-Unternehmen haben Babin und Willink zahlreichen Kunden aus einer Vielzahl von Branchen dabei geholfen, ihre eigenen Hochleistungsteams aufzubauen und ihre Schlachtfelder zu dominieren. Jetzt zeigt Extreme Ownership die Denkweise und die Prinzipien, die es SEAL-Einheiten ermöglichen, die schwierigsten Missionen im Kampf zu erfüllen, wie man sie auf jedes Team, jede Familie oder Organisation anwendet. Jedes Kapitel konzentriert sich auf ein bestimmtes Thema wie Cover and Move, Decentralized Command und Leading Up the Chain und erklärt, was sie sind, warum sie wichtig sind und wie sie in jeder Führungsumgebung implementiert werden können. Extreme Ownership ist eine überzeugende Erzählung mit kraftvollen Anweisungen und direkter Anwendung und revolutioniert die Unternehmensführung und fordert Führungskräfte auf der ganzen Welt heraus, ihr ultimatives Ziel zu erreichen: führen und gewinnen.

Wie U.S. Navy SEALs führen und gewinnen

Hilfreiches Marschgepäck für alle Führungskräfte Amerikas berühmtester Navy-SEAL-Businesscoach Jocko Willink kennt die effektivsten Führungsprinzipien der Eliteeinheit. Seine Bücher schufen ganz neue Standards für Leadership-Qualitäten. Doch die praktische Anwendung dieser Prinzipien ist oft anspruchsvoller, als es zunächst den Anschein hat. Was ist beispielsweise, wenn man für eine Führungsposition ausgewählt wird, die man nicht will? Wie baut man Vertrauen auf und übt Kritik in der Befehlskette nach oben und nach unten? Willinks praktisches Handbuch hilft dabei, die Grundsätze der Navy SEALs täglich in die Praxis zu übertragen und Taktik in die Tat umzusetzen – das heißt, die Strategie der Navy SEALs zu verstehen und auf pragmatische Weise anzuwenden. Dazu liefert er eine einfache, klar strukturierte Schritt-für-Schritt-Anleitung, um Führungskräften dabei zu helfen, das zu tun, was sie tun sollen: führen.

Das Navy-Seal-Handbuch für Führungsstrategien

THE ULTIMATE GUIDE TO BECOMING A WARRIOR KID !!Eighth grade is wrapping up and Marc is bigger and stronger than ever. He's also smarter, healthier, and better because he's on The Warrior Kid Path! But when a schoolmate, who's moving away, wants to become a Warrior Kid too, Marc is faced with a dilemma: how do you get someone on The Path if they live halfway across the country?The solution: you write a Field Manual. A Warrior Kid Field Manual!Leaning on his experiences on The Path and his summers with his Navy SEAL Uncle Jake, Marc creates a fun-filled guide to help kids EVERYWHERE become Warrior Kids!In the Way of the Warrior Kid 4 Field Manual, Marc breaks it all down, like the importance of doing the right thing, keeping your mind and body strong, and maintaining a great attitude. He gives tips for dealing with "boring" classes, "impossible" homework and "annoying" classmates. He shares how to make yucky vegetables taste good, cleaning your room seem fun, and turning bullies into allies. He shows you how to complete your first or fiftieth pull-up, what your first day at jiu-jitsu will be like, and why the snooze button is NOT your friend. The Way of the Warrior Kid 4 Field Manual has everything a kid needs to get on The Path to becoming smarter, stronger, healthier, and better. And the whole gang is here too Uncle Jake, Kenny, Nathan, Nora, and Danny to make sure Marc doesn't take himself too seriously in the process. As if that's possible...

Jocko Willink

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