Lee Cockerell

“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

10 Common Sense Leadership Strategies from a Life at Disney

Creating Magic

A former executive vice president of Walt Disney World shares thirty-nine indispensable rules for delivering exceptional customer service that will retain customers for any kind of business.

The 39 Essential Rules for Delivering Sensational Service

The Customer Rules

How To Get More Done Every Day And Move From Surviving To Thriving

Time Management Magic

Misturando sabedoria e histórias interessantes, Lee Cockerell revela o que aprendeu em seus mais de 40 anos de experiência no setor hoteleiro e de entretenimento atendendo clientes com tamanha eficiência e criatividade. O resultado em sua empresa será clientes encantados e resultados financeiros que também encantarão a todos, pois, no fim das contas, o sucesso nos negócios depende de conquistar e manter os clientes. Esses princípios simples e profundos têm se provado eficazes em corporações multinacionais como a Disney e em pequenas lojas; em produtos de alta tecnologia e em produtos básicos; em corporações centenárias e em novas startups. Além disso, possui também um valor inestimável em todos os níveis de uma empresa, desde os gestores responsáveis pela contratação e treinamento de funcionários, bem como pela elaboração das políticas e procedimentos, até o pessoal da linha de frente que lida diretamente com os clientes. Repleto de conselhos que podem ser aplicados tanto em empresa físicas quanto virtuais, este é um guia essencial para qualquer pessoa que queira atingir a excelência no atendimento.

As 39 regras essenciais para garantir serviços excepcionais

A magia do atendimento

Career Magic depicts the lessons Lee Cockerell learned during his magical and successful career with Hilton, Marriott and Disney and teaches how motivated individuals can achieve their dreams—no matter the obstacles!

How to Stay on Track to Achieve a Stellar Career

Career Magic

How To Stay On Track To Achieve A Stellar Career

Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of strategies designed to promote "magic" within any organization, enhanced by real-life anecdotes and sound business advice.

An exploration of how it's never too late to get organized.

How to Get More Done Every Day and Move from Surviving to Thriving

Executive time management secrets from a life at Disney. During Lee Cockerell’s career at Disney as the Senior Operating Executive of Walt Disney World Resorts, he led a team of 40,000 Cast Members (employees) and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks and the ESPN Sports Complex. As you can imagine, Lee had to become a time management expert, first as a means of survival and then as a way to help others make the best use of their time. The time management secrets he developed have become one of his most requested corporate training lectures and are now available to you in this tell-all book. However, this book is not just about Time Management. It is about Life Management. “Management” is defined as the act of controlling. The executive time management secrets contained in this book will help you keep all parts of your life under control and jump-start your personal and professional growth.

Lee Cockerell

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