Mark Shaw

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Successful Writing for Design, Advertising, and Marketing

Copywriting

Was journalist Dorothy Kilgallen murdered for writing a tell-all book about the JFK assassination? Or was her death from an overdose of barbiturates combined with alcohol, as reported? Shaw believes Kilgallen's death has always been suspect, and unfolds a list of suspects ranging from Frank Sinatra to a Mafia don, while speculating on the possibilities of reopening the case.

The Mysterious Death of What's My Line TV Star and Media Icon Dorothy Kilgallen

The Reporter Who Knew Too Much

For Vera Konig, a Christian German nurse, the decision is clear: She must risk her life and that of Andrea, an orphaned Russian girl she is hiding at Ravensbrück Concentration Camp by trusting the enemy, a Nazi prison guard who may save Andrea or parade them both before a firing squad. Based on a true story, this daunting scenario sets the stage for an inspiring novel of faith, redemption, and the blur between good and evil where three people's lives are transformed. Written in the spirit of Kristin Hannah's The Nightingale, the daring exploits of Vera, a true angel of mercy, shine through in dramatic fashion as hate, love and trust in God collide during the horrors of the Holocaust.

Courage in the Face of Evil

When you next sit down at your local coffee shop, look around you: there may just be a professional hitman sitting at the next table. As author Mark Shaw reveals in this highly original and informative book, the 'upper world' sails perilously close to the underworld. HITMEN FOR HIRE takes the reader on a journey like no other, navigating a world of hammermen (hitmen), informers, rogue policemen, taxi bosses, gang leaders and crooked businessmen. The book examines a system in which contract killings have become the norm, looking at who arranges hits, where to find a hitman, and even what it is like to be a hitman - or woman. Since 1994, South Africa has witnessed some spectacular underworld killings associated with various industries and sectors. Drawing on over a thousand cases, from 2000 to 2016, Shaw reveals how these murders have an outsized impact on the evolution of both legal and illegal economic activity.

Exposing South Africa's Underworld

Hitmen for Hire

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Copywriting, Second edition

Bill Hines

The Apostle Paul had a passion for the gospel of Jesus Christ. His life goal after his transformation was to disciple other Christians and see them grow in the grace and knowledge of God, and the power of the Holy Spirit that is available to them. Paul was a disciple-maker, and as such conducted a personal ministry of one-on-one biblical counseling. In essence, biblical counseling is a process of warning, stimulating and encouraging people to Christ-likeness. Paul believed that all maturing Christians are called at some time to counsel others that God has providentially brought into their lives. He expressed confidence in this principle in Romans 15:14: I myself am satisfied about you, my brothers, that you yourselves are full of goodness, filled with all knowledge and able to instruct one another. Here is a practical resource that will give you confidence to share the same wisdom that Paul applied from the Word and the same power from the Holy Spirit upon which he relied when counseling others. Read what Paul taught about sin and temptation, renewing the mind and walking by the Spirit, women in ministry, race relations, the place for pharmaceuticals in the life of a Christian, and much more. Book jacket.

Paul the Counselor: Counseling and Disciple-Making Modeled by the Apostle

Tony Nourmand

Alison Elangasinghe

The definitive collection of Mark Shaw's renowned photographs of the Kennedys. Over fifty percent of material in this beautiful anthology has never been seen before.

Photographs by Mark Shaw

The Kennedys

Consumed with guilt and shame over having been used by Adolph Hitler and Nazis during WWII, Ursula travels to America, where she experiences prejudice similar to that forced upon the Jews in Nazi Germany. Confused about what lies ahead, she suddenly discovers self-forgiveness in the most unlikely of places—through the love of three Holocaust survivors. One has romantic intentions; the other two accept her despite her past. As God becomes the essence of her life, Ursula turns full circle from worshiping the Swastika to now worshiping the cross. 'Well-written account taken from Ms. Martens' detailed accounts that gives twenty-first century readers an immersion into life, love, and survival spanning two continents and four decades at the turning point of the twentieth century.' —Gene Policinski Director, First Amendment Center, Nashville, Tennessee

The Spiritual Transformation of Former Hitler Youth Leader Ursula Martens

Stations Along the Way

Why is What’s My Line? TV star and Pulitzer-Prize-nominated investigative reporter Dorothy Kilgallen one of the most feared journalists in history? Why has her threatened exposure of the truth about the JFK assassination triggered a cover-up by at least four government agencies and resulted in abuse of power at the highest levels? Denial of Justice—written in the spirit of bestselling author Mark Shaw’s gripping true crime murder mystery, The Reporter Who Knew Too Much—tells the inside story of why Kilgallen was such a threat leading up to her unsolved murder in 1965. Shaw includes facts that have never before been published, including eyewitness accounts of the underbelly of Kilgallen’s private life, revealing statements by family members convinced she was murdered, and shocking new information about Jack Ruby’s part in the JFK assassination that only Kilgallen knew about, causing her to be marked for danger. Peppered with additional evidence signaling the potential motives of Kilgallen’s arch enemies J. Edgar Hoover, mobster Carlos Marcello, Frank Sinatra, her husband Richard, and her last lover, Denial of Justice adds the final chapter to the story behind why the famous journalist was killed, with no investigation to follow despite a staged death scene. More information can be found at www.thedorothykilgallenstory.com.

Dorothy Kilgallen, Abuse of Power, and the Most Compelling JFK Assassination Investigation in History

Denial of Justice

Anine Kriegler

Crime statistics do not belong to the government, academics, specialists, or the press. They are ours: we experience and report crimes and have a right to access and understand their official record. It should not take any particular expertise to get a grasp on what we should make of the figures and graphs that the South African Police Service produces every year. Yet crime, its measurement and control, are as much political matters as they are technocratic. While there is much that remains open to interpretation and discussion, there are some things that we should all be able to agree on, based on a sober reading of the evidence. As crime is a serious issue in South Africa, knowing what the official sources say is critical for productive debates on what we can do to make our country safer. A Citizen's Guide to Crime Trends in South Africa provides a basis on which to understand the statistics in a manner that is accessible to the general public. Each chapter challenges a set of oft-repeated assumptions about how bad crime is, where it occurs, and who its victims are. It also demonstrates how and why crime statistics need to be matched with other forms of research, including criminal justice data, in order to produce a fuller account of what we are faced with.

A Citizen's Guide to Crime Trends in South Africa

Based on practical advice from Mark Shaw, the author of fifteen published books, Book Report is the only reference on book publishing alternatives writers will ever need. Readers will learn: How To Decide if Your Book Concept has Publishing Potential, How to Create Unique Storytelling Ideas, How To Improve Writing Skills, Why It Is Important to Market the Book Proposal and Query Letter Not The Book, How to Create Exciting Book Proposals and Query Letters, How To Find the Right Literary Agent or Publisher, and Why it is Important to Avoid Subsidy Publishers.

Publishing Strategies, Writing Tips, and 101 Literary Ideas for Aspiring Authors and Poets

Book Report

Tuesday Reitano

Covid-19 is reshaping and challenging governments, societies and economies in previously unimaginable ways—but gangsters and profiteers have adapted. They have found new routes for illegal commodities, from narcotics to people. Shortages, lockdowns and public attitudes have brought the underworld and upperworld closer together, as criminals strive to meet needs, maximise opportunities and fill governance vacuums. Unscrupulous fraudsters are touting fake remedies to desperate people: counterfeit drugs, and trafficked wildlife used in traditional medicine. Social distancing and restrictions have seen online transactions and cyber-ops replacing or supplementing physical shipments, opening opportunities for scammers and hackers. Heavy-handed state responses have created new illicit markets by prohibiting the sale of particular goods and services, while some elites have capitalised on the pandemic for personal or political gain. Covid has cast a long shadow over the rule of law. Criminal Contagion uncovers its extraordinary impacts on the global illicit economy, and their long-term implications.

How Mafias, Gangsters and Scammers Profit from a Pandemic

Criminal Contagion

Gyles Lingwood

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Successful writing for design, advertising and marketing

Copywriting Third Edition

This Leader's Guide is an easy, practical companion to the Heart of Addiction book and workbook. It will help leaders teach each lesson. An expansive Appendix provides additional resources and activity options.

The Heart of Addiction, Leader's Guide

Presents the life and times of NBA superstar Larry Bird, including a chronicle of his rookie coaching season with the Indiana Pacers

Larry Legend

George Renner

First Corinthians is one of the most relevant NT documents for both younger churches seeking maturity in the majority world and older churches seeking renewal in the Western world in the twenty-first century. The reason this epistle is so relevant is that it focuses on renewing the church through believing and living out the good news that because of Jesus’s death and resurrection God has begun his new creation agenda amid the broken world of today. This is not just another commentary (there are many very good ones) but rather we present a biblical theology of church renewal, based on solid exegesis, and our experience as teachers and pastors in both Africa and North America. This book will pull out the essential teaching of Paul on renewal in ten manageable principles, or “great ideas.” Church renewal is not just following certain steps but results from nurturing a culture that practices both cross power and a life of new creation hope. When churches make the shift from traditionalism to radical community and evangelical activism through a new experience of the gospel seen as both personal liberation and the transformation of all things, the church begins to move, and the world begins to change.

A Leader's Guide to Renewing Your Church

Ten Great Ideas from First Corinthians

This important reference book, written by the published author of more than twenty books for aspiring authors, provides practical information writers need to know to realize their publishing dreams. Readers will learn how to decide if a book concept has publishing potential, how to create unique storytelling ideas, how to improve writing skills, what publishing alternatives are available, why it is important to market the query letter and book proposal, not the book, how to choose a literary agent, and why viral marketing is essential to any successful book.

"Idea to Publication"

How to Become a Published Author

“An unusual route into the thicket of JFK conspiracy literature.” —Kirkus Reviews Focusing for the first time on why attorney general Robert F. Kennedy wasn’t killed in 1963 instead of on why President John F. Kennedy was, Mark Shaw offers a stunning and provocative assassination theory that leads directly to the family patriarch, Joseph P. Kennedy. Mining fresh information and more than forty new interviews, Shaw weaves a spellbinding narrative involving Mafia don Carlos Marcello; Jack Ruby (Lee Harvey Oswald’s killer); Ruby’s attorney, Melvin Belli; and, ultimately, the Kennedy brothers and their father. Shaw addresses these tantalizing questions: Why, shortly after his brother’s death, did a grief-stricken RFK tell a colleague, “I thought they would get one of us . . . I thought it would be me”? Why was Belli, an attorney with almost no defense experience (but proven ties to the Mafia), chosen as Jack Ruby’s attorney? How does Belli’s Mafia connection call into question his legal strategy, which ultimately led to the Ruby’s first-degree murder conviction and death sentence? What was Joseph Kennedy’s relationship to organized crime? And how was his insistence that JFK appoint RFK as attorney general tantamount to signing the president’s death warrant? For fifty years, Shaw maintains, researchers investigating the president’s murder in Dallas have been looking at the wrong motives and actors. The Poison Patriarch offers a shocking reassessment—one that is sure to alter the course of future assassination debates. Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

How the Betrayals of Joseph P. Kennedy Caused the Assassination of JFK

The Poison Patriarch

Mark Shaw's thesis is that far-flung revivals are at the heart of the global resurgence of Christianity. We read the stories of Joseph Babalola and the Aladura Revival in Africa, of Kil Sun-Ju and the great Korean revival of 1907, of Paulo Borges Jr. andexplosion of neo-Pentecostalism in Brazil, and of V. S. Azariah and the mass conversions of the Dalit people in India. --from publisher description

How 20th-Century Revivals Triggered a Christian Revolution

Global Awakening

The life and times of NBA superstar Larry Bird, including a chronicle of his rookie coaching season with the Indiana Pacers

Mark Shaw

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