Michael R. Bloomberg

Matthew Winkler

A profile of a visionary entrepreneur tells the story of how Mike Bloomberg, after being fired in 1981 from Salomon Brothers, took his money and started up Bloomberg Financial Markets, an enterprise that has bloomed into an $800 million media empire. 75,000 first printing. $75,000 ad/promo.

Bloomberg by Bloomberg

"The definitive guide to reporting and editing the story of money As more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. The Bloomberg Way, an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty.  Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and Future  Discusses the essentials of writing a good lead and offers insights on the proper use of voice  Addresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash  The Bloomberg Way is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters"--

a guide for reporters and editors

The Bloomberg way

"Joseph Campbell discovered a pattern common to most ancient myths. He called that pattern the monomyth or the hero's journey. This creative thesis draws from that concept in several ways. First, in the critical introduction, the monomyth paradigm is applied to the author's journey through the Fairfield University MFA in Creative Writing program. Second, selections from 50skatekid offer a real-life example of the mythical quest formula. Third, passages from Teenage Heroes relates Campbell's theories to two modern-day teenagers and contemporary books and movies."--Abstract, leaf iii.

The Monomyth

David Wilson

The Bloomberg Way

A Guide for Reporters and Editors

Jennifer Sondag

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes. More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include: Style, voice, jargon, and why good writing matters Stocks, bonds, currencies, and covering markets Debt, earnings, M & A, and reporting on companies Government financing, opinion polls, and following the money The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.

A Guide for Reporters and Editors, 13th Edition

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes. More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include: Style, voice, jargon, and why good writing matters Stocks, bonds, currencies, and covering markets Debt, earnings, M&A, and reporting on companies Government financing, opinion polls, and following the money The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.

Matthew Winkler

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