Carole Jelen

Michael McCallister

A great book is no longer enough. Author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. An author platform is essential to making each book a success, and even more, becomes the power source for building bigger audiences for future books. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? The answers and success strategies are all here in 14 steps. In Creating Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Use successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost • Announce books that lead to increased sales Creating Your Author Platform: The New Rules shows how to showcase your expertise, create book presence, and build an audience eager to buy. Filled with detailed lessons, examples, success stories, and advice from marketing departments at major publishers, Creating Your Author Platform: The New Rules is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Michael McCallister

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