Michelle Krasniak

Develop effective event strategies Optimize events to drive revenue and loyalty Prove the impact of your events Improve the impact of your events program Live events are a key channel in a successful marketing mix, helping capture buyer insights and accelerate revenue. To get the most from your events program, it's important to move beyond just driving attendance and take a fresh look at how you approach event marketing. Event marketing today extends to event strategy, promotion, execution, and measurement of all your events, big and small, hosted and attended. This book is your guide to maximizing the impact of your events to meet marketing and business goals. Inside... (Re) learn event marketing Maximize the impact of your events Create an event program strategy Effectively promote your events Collect the right data from your events Activate data for smarter follow up Calculate ROI and show impact Cvent is the global meeting and event management technology leader, with tens of thousands of customers worldwide. Cvent helps organizations efficiently manage the entire event lifecycle, from planning through execution, and empowers hoteliers and destinations to drive more group business.

Event Marketing Strategy for Dummies, Cvent Special Edition Custom

Deborah Ng

Jan Zimmerman

Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.

Michelle Krasniak

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