Event Marketing Strategy for Dummies, Cvent Special Edition Custom

Develop effective event strategies Optimize events to drive revenue and loyalty Prove the impact of your events Improve the impact of your events program Live events are a key channel in a successful marketing mix, helping capture buyer insights and accelerate revenue. To get the most from your events program, it's important to move beyond just driving attendance and take a fresh look at how you approach event marketing. Event marketing today extends to event strategy, promotion, execution, and measurement of all your events, big and small, hosted and attended. This book is your guide to maximizing the impact of your events to meet marketing and business goals. Inside... (Re) learn event marketing Maximize the impact of your events Create an event program strategy Effectively promote your events Collect the right data from your events Activate data for smarter follow up Calculate ROI and show impact Cvent is the global meeting and event management technology leader, with tens of thousands of customers worldwide. Cvent helps organizations efficiently manage the entire event lifecycle, from planning through execution, and empowers hoteliers and destinations to drive more group business.