Nir Eyal

Ryan Hoover

Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.

How to Build Habit-forming Products

Hooked

With groundbreaking research and exclusive interviews, Nir Eyal, author of the bestselling Hooked, lays bare the processes of distractions and how we can finally get them under control to give people the ultimate superpower of the 21st century: being indistractable.

How to Control Your Attention and Choose Your Life

Indistractable

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

How to Build Habit-Forming Products

Julie Li

Indistractable-werden Sie unablenkbar

Die Kunst, sich nicht ablenken zu lassen

Başarılı şirketler insanların ellerinden bırakamadığı ürünleri nasıl yaratıyor? Neden bazı ürünler dikkatimizi çekerken diğerleri başarısız oluyor? Sırf alışkanlıktan dolayı belirli şeylerle meşgul olmamızı sağlayan nedir?

Nir Eyal bu soruları (ve daha fazlasını) “Kanca Modeli” adını verdiği, ürünlere uygulandığında müşteri davranışını ustaca teşvik eden dört adımlı bir süreç ile açıklıyor. Ardışık "bağlantı döngüleri" sayesinde bu ürünler, maliyetli reklamlara veya agresif mesajlara bağlı kalmadan insanların tekrar tekrar geri gelmelerini sağlıyor.

Kancaya Takılınca: Alışkanlık Yaratan Ürünler Nasıl Geliştirilir? ürün yöneticileri, tasarımcılar, pazarlamacılar, girişimciler ve ürünlerin davranışlarımızı nasıl etkilediğini anlamaya çalışan herkes için yazılmış, kalıcı kullanıcı alışkanlıkları yaratmak ve insanların sevdiği ürünler geliştirmek için uygulanabilir adımların yer aldığı bir kılavuz.

“Akıllı telefon sahiplerinin yüzde 79’u her sabah uyandıktan sonra 15 dakika içinde mutlaka cihazlarını kontrol ediyor. Amerikalıların tam olarak üçte biri cep telefonlarını kaybetmektense seksten vazgeçebileceklerini söylüyor. İnsanlar telefonlarına günde 34 kez göz atıyor, ancak sektör çalışanları bu alışkanlığın günde 150 kez gibi insanı hayrete düşürecek kadar yüksek bir rakama ulaşabileceğine inanıyor…

Kabul edin: hepimiz KANCAYA TAKILDIK.”

Alışkanlık Yaratan Ürünler Nasıl Geliştirilir?

Kancaya Takilinca

alışkanlık yaratan ürünler geliştirmenin sırları

Kancaya takılınca

ついに登場！ スタートアップのバイブル 「実践の現場でもすぐに役立ちます」（リブセンスCTO平山宗介） Facebook、Twitter、Instagram、Pinterestになぜユーザーは「ハマる」のか？ なぜこのサービスは注目を集めたのに、あのサービスは失敗したのか？ 熱心なファンがつくサービスとそうでないものにある差は何か？ デジタルでもアナログでも、すべての企画者・開発者にとっての死活問題であるこの問いに、行動心理学とデザインに裏打ちされた「フック・モデル」という明快なフレームワークと、豊富なケーススタディーで答えるのが本書です。 ◎フック・モデルの4ステップ トリガー（きっかけ） 人々に行動を取らすための引き金。外的トリガーと内的トリガーの2つがあり、すべてのフックの始まりとなるフェーズ。 アクション（行動） アクションのしやすさと、それを行うための心理的動機の2つを用いて、特定のアクションが発生する可能性を高めるフェーズ。 リワード（報酬） ユーザーを惹きつけるために欲望を生み出させるフェーズ。報酬にはトライブ（集団）、ハント（狩猟）、セルフ（自己）の3つがある。 インベストメント（投資） ユーザーにわずかな仕事をさせて改善を行わせることで、新たなフック・サイクルを作り出す確率を高めるフェーズ。

Hooked ハマるしかけ 使われつづけるサービスを生み出す[心理学]×[デザイン]の新ルール

Julie Li-Eyal

Dikkatinizi nasıl toplar ve hayatınızın kontrolünü elinize alırsınız?

Pürdikkat

(In) distraível

Por que algunos productos capturan nuestra atencion, mientras otros fracasan? Que hace que nos relacionemos con ciertos productos? Hay un patron que subyace a como nos enganchan algunas tecnologias? Este libro introduce a los lectores en el "Modelo Hook," un proceso de cuatro pasos que las empresas usan para construir habitos. A traves de ciclos de enganche (hook) consecutivos, los productos exitosos consiguen el objetivo final de atraer repetidamente a los usuarios - sin depender de costosa publicidad o agresivos mensajes. Enganchado (Hooked) es una guia para construir productos que la gente no pueda dejar. Escrito para gerentes de producto, disenadores, gerentes de marketing, emprendedores, gerentes de desarrollo de clientes y gente ansiosa de aprender mas acerca de elementos que nos ayuden a controlar nuestras conductas. Este libro entrega a los lectores: - Ideas practicas para crear habitos intensos en los usuarios. - Pasos accionables para construir productos que la gente ame. - Tecnicas usadas por Twitter, Instagram, Pinterest, y otros productos que forman habitos. Nir Eyal resumio anos de estudios, consultoria y experiencia practica para escribir un manual para crear productos que forman habitos. Nir ha ensenado en el Graduate School of Business de la Universidad de Stanford y en el Hasso Plattner Institute of Design (d.school) de esa misma universidad. Sus escritos sobre tecnologia, sociologia y negocios aparecen en medios como el Harvard Business Review, The Atlantic, TechCrunch, y Psychology Today."

Cómo Construir Productos y Servicios Exitosos Que Formen Hábitos

Enganchado (Hooked)

Creare prodotti e servizi per catturare i clienti (Hooked)

Cartea lui Eyal și Li propune cea mai practică și mai realistă cale de a găsi un echilibru între tehnologie și starea de bine. Succesul și fericirea le aparțin celor care își pot controla atenția. Nir Eyal și-a propus să te protejeze de ceea ce îți poate distrage atenția, iar cartea lui e plină de vitalitate și de idei care pot fi aplicate în viața de zi cu zi. – Adam Grant Concentrat este un ghid esențial pentru cei care vor să își recupereze atenția, capacitatea de concentrare și viața. – Arianna Huffington Dacă pui preț pe timpul, pe capacitatea de concentrare sau pe relațiile tale, atunci trebuie să citești această carte. Eu pun în practică ideile descoperite în paginile ei. – Jonathan Haidt Trăim într-o lume în care telefonul mobil a devenit o extensie a trupului, în care suntem copleșiți de avalanșe de informații mai mult sau mai puțin utile, în care nu mai știm cum să ne facem timp pentru noi înșine și pentru lucrurile cu adevărat importante din viețile noastre. Pierdem din vedere esențialul și nu mai avem răbdare să ducem la bun sfârșit o sarcină fără să ne lăsăm distrași de tot felul de stimuli exteriori. În Concentrat, NIR EYAL și JULIE LI abordează problemele omului modern în ceea ce privește controlul timpului și vin cu soluțiile potrivite pentru a riposta la tendința dominantă și a ține la distanță tentațiile acaparatoare. Dacă ești unul dintre cei cărora nu le ajunge niciodată timpul și dacă vrei să îți canalizezi atenția doar spre ceea ce merită, ai ocazia să descoperi câteva strategii al căror efect se va face simțit imediat ce le vei pune în practică.

cum să-ţi controlezi atenţia ca să poţi alege

Concentrat

cum să creezi produse care formează obişnuinţe

Captivat

S. Andrew Schroeder

Samia A. Hurst

Daniel Wikler

Christopher J.L. Murray

The Global Burden of Disease Study (GBD) is one of the largest-scale research collaborations in global health, distilling a wide range of health information to provide estimates and projections for more than 350 diseases, injuries, and risk factors in 195 countries. Its results are a critical tool informing researchers, policy-makers, and others working to promote health around the globe. A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raises a large number of complex ethical and philosophical questions that have been explored in a series of collaborations over the past twenty years among epidemiologists, philosophers, economists, and policy scholars. The essays in this volume address issues of current and urgent concern to the GBD and other epidemiological studies, including rival understandings of causation, the aggregation of complex health data, temporal discounting, age-weighting, and the valuation of health states. The volume concludes with a set of chapters discussing how epidemiological data should and should not be used. Better appreciating the philosophical dimensions of a study like the GBD can make possible a more sophisticated interpretation of its results, and it can improve epidemiological studies in the future, so that they are better suited to produce results that can help us to improve global health.

Philosophical Dimensions

Measuring the Global Burden of Disease

"Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: Practical insights to create user habits that stick; Actionable steps for building products people love; Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products"--Back cover.

how to build habit-forming products

Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können. In seinem neuen Buch Die Kunst, sich nicht ablenken zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht – und wie man ihr widerstehen kann. Es ist längst nicht ausreichend, sich kurze Auszeiten von seinem Smartphone oder Social Media zu verordnen. Die entscheidenden Punkte sind die richtige Einstellung, die passenden Gewohnheiten und der entsprechende Gebrauch von Technik. Dieses Buch ist ein Muss für alle, die über ihre Aufmerksamkeit wieder selbst bestimmen und die ihre Zeit wieder in den Griff bekommen möchten – im Alltag und vor allen Dingen im Berufsleben.

Indistractable - Werden Sie unablenkbar

Becoming Indistractable

I. Glenn Cohen

Norman Daniels

The identified lives effect describes the fact that people demonstrate a stronger inclination to assist persons and groups identified as at high risk of great harm than those who will or already suffer similar harm, but endure unidentified. As a result of this effect, we allocate resources reactively rather than proactively, prioritizing treatment over prevention. For example, during the August 2010 gold mine cave-in in Chile, where ten to twenty million dollars was spent by the Chilean government to rescue the 33 miners trapped underground. Rather than address the many, more cost effective mine safety measures that should have been implemented, the Chilean government and international donors concentrated efforts in large-scale missions that concerned only the specific group. Such bias as illustrated through this incident raises practical and ethical questions that extend to almost every aspect of human life and politics. What can social and cognitive sciences teach us about the origin and triggers of the effect? Philosophically and ethically, is the effect a "bias" to be eliminated or is it morally justified? What implications does the effect have for health care, law, the environment and other practice domains? This volume is the first to take an interdisciplinary approach toward answering this issue of identified versus statistical lives by considering a variety of perspectives from psychology, public health, law, ethics, and public policy.

Nir Eyal

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