Rachel McConnell

Content design teams need the right conditions to thrive—but when they’re hampered by bottlenecks or putting out fires, it’s hard for them to do their best work, secure support, and grow strategically.

Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You’ll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact.

Leading Content Design

Imagine a world without Lorem Ipsum.Imagine a world where content was so widely recognised as an integral part of any digital experience, that content experts sat within all areas of a business.It's not too far away, particularly as we move towards chat, voice UI and conversational interfaces.Great content is at the heart of any seamless user experience -- it's no longer enough to rely on visual design alone. This book helps you to understand your content maturity and how to increase it. It explains the different content roles, including the nuances between them and the overlaps. It'll help you recruit the right content experts -- explaining what to look for and how to interview them -- experts who'll take your digital journeys to the next level...and beyond.

Rachel McConnell

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