Rachel McConnell

Content design teams need the right conditions to thrive—but when they’re hampered by bottlenecks or putting out fires, it’s hard for them to do their best work, secure support, and grow strategically.

Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You’ll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact.

Leading Content Design

Jaydee (she/her)

As leaders, it's our job to create the conditions that allow content designers to excel in their work-and that includes taking on these operational tasks for them. Yet, the operational side of leadership is often neglected. T'IO

Of course, getting the work done is important. But a con- tinual focus on delivery can prevent us from identifying better ways of working, forcing us to remain reactive and with little time to scale an effective and efficient content practice. 

To lead impactfully, we need to stop, take a step back, and look for opportunities to streamline our work, improve our processes, and become more flexible and strategic. Addressing operations-a core part of content leadership-helps everyone work better together to achieve the business goals.

To be successful, a content team needs three areas of focus: direction (strategy), implementation (the design work itself), and enablement (ops). 

Leading Content Design

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