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Rajeev Batra

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Books

The Psychology of Design
The Psychology of Design
Rajeev Batra, Diann Brei, Colleen Seifert
Analysis and Verification of an Analytical Model of Workloads for Miss-rate Prediction of Set Associative Caches
Analysis and Verification of an Analytical Model of Workloads for Miss-rate Prediction of Set Associative Caches
Rajeev Batra
Advertising Management
Advertising Management
Rajeev Batra, David A. Aaker, John G. Myers
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer
Persuasive Imagery
Persuasive Imagery
Rajeev Batra, Linda M. Scott
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Victor J. Strecher, Rajeev Batra, Punam Anand Keller

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