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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge The Obesity Challenge

Victor J. Strecher, Rajeev Batra, Punam Anand Keller — 2015
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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