Nate Walkingshaw

Richard Banfield

Martin Eriksson

What is product management? -- Why is product leadership so relevant? -- Being a great product leader -- Is there a formula for success? -- Hiring product leadership -- The startup organization -- The emerging organization -- The enterprise organization -- Mapping the partner ecology -- Final words.

How Top Product Managers Launch Awesome Products and Build Successful Teams

Product Leadership

Designing great digital products is well documented, but for the first time we get to hear insider secrets from the leaders/founders themselves on how those companies are built, nurtured and lead to financial and market success. By combining my expert narrative, in-depth interviews and survey results, this book explores the behind-the-scenes strategies and tactics of how these leaders get to, and stay at, the top of this innovative exciting industry. This is actionable advice to on how design managers and readers they can implement within their own world/business/team/project.

How Top Design Leaders Build and Grow Successful Organizations

Design Leadership

C. Todd Lombardo

Trace Wax

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board--whether they're team members, decision makers, or potential users. You'll know within days whether a particular product idea is worth pursuing. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it

A Practical Guidebook for Building Great Digital Products

Design Sprint

リチャードベンフィールド

C.トッドロンバード

トレースワックス

Google Venturesが開発した「デザインスプリント」の考え方を理解し、実際に取り組むための実践的な解説書。

プロダクトを成功に導く短期集中実践ガイド

デザインスプリント

"More than 500 new apps enter the market every day, making it that much harder for your design team to build a successful digital product. This video course shows you how to reduce your risk of failure by using design sprints, a unique process that enables your team to prototype and test a digital product idea within a week. You'll discover that you don't need to spend lots of time and money on a minimal product to validate an idea when a simple prototype will help you gain just as much information and insight. This video workshop takes you through the five steps involved in a sprint."--Resource description page.

A Practical Guide for Creating Great Digital Products

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it

Richard Banfield

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