Sean Adams

From the critically acclaimed author of The Heap, a thought-provoking and wryly funny novel—equal parts satire and psychological thriller—that holds a funhouse mirror to the isolated workplace and an age of endless distraction. 

A Novel

Thing in the Snow

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking.How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions.How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.

And Feel and Do Things

How Design Makes Us Think

The Designer's Dictionary of Type follows in the footsteps of The Designer's Dictionary of Color, providing a vivid and highly accessible look at an even more important graphic design ingredient: typography. From classic fonts like Garamond and Helvetica, to modern-day digital fonts like OCR-A and Keedy Sans, author and designer Sean Adams demystifies 48 major typefaces, describing their history, stylistic traits, and common application. Adams once again provides eye-catching illustrated examples, this time showcasing the beauty and expressiveness of typography, as employed by the world's greatest designers. Organized by serif, sans-serif, script, display, and digital typefaces, this book will be a vital guide for designers, teachers, or students looking to gain a foundational understanding of the art, practice, and history of typography.

The Designer's Dictionary of Type

Blending the dark humor of Patrick deWitt and the jagged social and techno-satire of Black Mirror, an audacious, eerily prescient debut novel that chronicles the rise and fall of a massive high-rise housing complex, and the lives it affected before--and after--its demise. Standing nearly five hundred stories tall, Los Verticalés once bustled with life and excitement. Now this marvel of modern architecture and nontraditional urban planning has collapsed into a pile of rubble known as the Heap. In exchange for digging gear, a rehabilitated bicycle, and a small living stipend, a vast community of Dig Hands removes debris, trash, and bodies from the building's mountainous remains, which span twenty acres of unincorporated desert land. Orville Anders burrows into the bowels of the Heap to find his brother Bernard, the beloved radio DJ of Los Verticalés, who is alive and miraculously broadcasting somewhere under the massive rubble. For months, Orville has lived in a sea of campers that surrounds the Heap, working tirelessly to free Bernard--the only known survivor of the imploded city--whom he speaks to every evening, calling into his radio show. The brothers' conversations are a ratings bonanza, and the station's parent company, Sundial Media, wants to boost its profits by having Orville slyly drop brand names into his nightly talks with Bernard. When Orville refuses, his access to Bernard is suddenly cut off, but strangely, he continues to hear his own voice over the airwaves, casually shilling products as "he" converses with Bernard. What follows is an imaginative and darkly hilarious story of conspiracy, revenge, and the strange life and death of Los Verticalés that both captures the wonderful weirdness of community and the bonds that tie us together.

The Heap

The Designer's Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color's creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian--whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer's Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

The Designer's Dictionary of Color

Noreen Morioka

Terry Lee Stone

Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects moods and elicits reactions. Color Design Workbook invites readers to explore color through the language of professionals. As part of the Workbook series, this book aims to present readers with the fundamentals of graphic design. It supplies tips regarding how to talk to clients about color and using color in presentations. Background information on color such as certain cultural meanings is also included. Color Design Workbook breaks down color theory into straightforward terms, eliminating unintelligible jargon and showcases the work of top designers and the brilliant and inspiring use of color in their design work.

A Real-world Guide to Using Color in Graphic Design

Color Design Workbook

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

A Hands-On Guide to Creating Logos

Logo Design Workbook

John Foster

Peter Dawson

Tony Seddon

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

365 Essential Design Dos and Don'ts

Graphic Design Rules

DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

Offers advice and commentaries on the fundamental rules of graphic design.

365 Graphic Design Sins and Virtues : a Designer's Almanac of Dos and Don'ts

Thou Shall Not Use Comic Sans

Terry Stone

"The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. AdamsMorioka has created a powerful workbook that provides designers of all levels with all the tools they need to create logos that will succeed for their clients year after year."--BOOK JACKET.

A Hands-on Guide to Creating Logos

sbírka ctností i hříchů pro grafické designéry

365 přikázání grafického designu

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Graphics in the Urban Environment

The Field Guide to Supergraphics

Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.

A Real World Guide to Using Color in Graphic Design

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!

Color Design Workbook: New, Revised Edition

From the critically acclaimed author of The Heap, a thought-provoking and wryly funny novel—equal parts satire and psychological thriller—that holds a funhouse mirror to the isolated workplace and an age of endless distraction. At the far reaches of the world, the Northern Institute sits in a vast expanse of ice and snow. Once a thriving research facility, its operations were abruptly shut down after an unspecified incident, and its research teams promptly evacuated. Now it’s home to a team of three caretakers—Gibbs, Cline, and their supervisor, Hart—and a single remaining researcher named Gilroy, who is feverishly studying the sensation of coldness. Their objective is simple: occupy the space, complete their weekly tasks, and keep the building in working order in case research ever resumes. (Also: never touch the thermostat. Also: never, ever go outside.) The work isn’t thrilling—test every door for excessive creaking, sit on every chair to ensure its structural integrity—but for Hart, it’s the opportunity of a lifetime, a chance to hone his leadership skills and become the beacon of efficiency he always knew he could be. There’s just one obstacle standing in his way: a mysterious object that has appeared out in the snow. Gibbs and Cline are mesmerized. They can’t discern its exact shape and color, nor if it’s moving or fixed in place. But it is there. Isn’t it? Whatever it might be, Hart thinks the thing in the snow is an unwelcome distraction, and probably a huge waste of time. Though, come to think of it, time itself has been a bit wonky lately. Weekends pass in a blur, and he can hardly tell day from night. Gravity seems less-than-reliable. The lights have been flickering weirdly, and he feels an odd thrumming sensation in his beard. Gibbs might be plotting to unseat him as supervisor, and Gilroy—well, what is he really doing anyway? Perplexed and isolated—but most certainly not alone—Hart wrestles for control of his own psyche as the thing in the snow beguiles his team, upends their work, and challenges their every notion of what is normal.

The Thing in the Snow

This is not your typical self-help book with airy-fairy, unpractical ideas that won't help you succeed. No, this is all about helping you make the RIGHT decisions! The decisions that are best for YOU! Soon, you'll easily be making decisions that are in alignment with who you are at your most basic and core self. Coin of Indecision will help you: -Get to know yourself better -Get rid of the worry and stress of decision making -Put yourself first in the decision making process -Learn to live your passion -Be okay with where you are currently -Learn to take action-any action -Stop letting fear rule your decision making process -Create the reality you know you want and deserve When you use the tools included in the Coin of Indecision, you'll make choices faster, easier and in alignment with what is most important to you.

Sean Adams

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