Stephen Wendel

Explains the process of applying behavioral economics and psychology to the development of products designed to help people make positive changes in behavior.

Applying Psychology and Behavioral Economics

Designing for Behavior Change

Designing for Behaviour Change

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change—and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions

It's hard to make time for a meaningful spiritual life. This book can help you do it: by making small, clever changes to your environment. Spiritual Design offers a wealth of research to help you enrich your spiritual life, whether your goal is to meditate or pray regularly, follow a personal calling, or anything in between. You'll also learn about breaking bad habits and avoiding the moments of weakness we later regret. You'll apply lessons from behavioral science - the interdisciplinary study of how people make decisions in their daily lives - to design your environment to support spiritual growth and practice. This process, Spiritual Design, includes: Understanding how our minds are wired, and how our cognitive biases can lead us into temptation or hinder us from following through on our spiritual leadings, Overcoming the common obstacles that we face, and building habits that help us make time for our spiritual life, Learning why our daily lives are structured to distract us from what matters, and how to change that. Dr. Stephen Wendel is a behavioral scientist, who leads a team of researchers that helps people overcome behavioral obstacles in their lives. In Spiritual Design, he offers practical lessons on applying behavioral science in one's spiritual practice regardless of one's beliefs or denomination. To learn more about Spiritual Design, read Steve's blog at www.spiritualdesign.co.

Stephen Wendel

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