Stephen Wendel

Explains the process of applying behavioral economics and psychology to the development of products designed to help people make positive changes in behavior.

Applying Psychology and Behavioral Economics

Designing for Behavior Change

Patrick Arminio

Amazing book, if you're building a product or you want to build something read this.
Even if you're not building behaviour changing things it's still worth a read.
Chapter 12-14 are probably the most interesting ones in terms of building a product (the psychology stuff behind the other chapter is interesting as well, of course).

Designing for Behavior Change Applying Psychology and Behavioral Economics

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