Susan Weinschenk

Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.

100 Things Every Designer Needs to Know about People

What makes them click? The only book that examines nonconscious forces behind user action on the Web. • • The only book that examines the intersection of psychology and user experience and why people take action on a web site. • Helps web designers and developers increase the effectiveness and conversion rates of their websites. • Author is an expert in the field and has been a keynote speaker at user experience and usability conferences. Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

What Makes Them Click?

Neuro Web Design

Presents information on how to use the power of psychology to persuade and motive others into action.

Master the Art and Science of Persuasion and Motivation

How to Get People to Do Stuff

Ph.D. Susan Weinschenk M..

Neuro Web Design: What Makes Them Click?

Whether you want your customers to buy from you, or vendors to give you a good deal, your boss to give you a raise, or your employees to take initiative, most of your work life and even your personal life involves trying to get people to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, you can learn how to use insights from recent research in psychology and brain science to be more effective in motivating people and in getting people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. System Requirements Mac OS X 10.6, Microsoft Windows XP, or higher GHz processor or higher 2 GB RAM or higher 1 GB Free HD Space (does not include lesson files) Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player.

Getting People to Do Stuff

Dean T. Barker

Master the critical knowledge you need to design speech-enabled applications It's not just a far-fetched gizmo straight out of a sci-fi movie anymore. Speech interface technology, which allows a user to communicate with computers via voice instead of a keyboard or a mouse, is quickly becoming a main feature in new software. This straightforward guide provides traditional graphical user-interface designers, developers, usability engineers, and product managers with all the information they need to make a rapid transition in order to stay abreast of this monumental shift in technology. Weinschenk and Barker, two experts in state-of-the-art online communication, discuss the basics of speech interfaces and speech technology, hardware, and software. They clearly explain the interface design principles that are applied to S/GUI and AUI interfaces and describe the latest practices of leading experts. In addition to its in-depth look at speech technologies and the different types of user interfaces, this book: * Provides an overview of the field of human factors and defines the basic concepts of human computer interaction * Discusses the current state of speech technology applications * Explains the laws of human factors that apply to speech interfaces * Contains guidelines and examples for user control, human limitation, model integrity, accommodation, clear dialogue, and aesthetic integrity * Details the best practices in interface design and usability engineering * Explores the special issues involved in interface design for disabled persons Visit the companion web site at www.wiley.com/compbooks/weinschenk/ for a categorized resource list of speech, speech interface, and human-computer interaction books, articles, and links.

Designing Effective Speech Interfaces

Pamela Jamar

Sarah C. Yeo

Developing software interfaces and company-wide GUI standards can be difficult, but it is nothing like having to continually redesign software that end users can't work with. This powerful book/CD-ROM package takes the uncertainty out of GUI design by providing you with everything you need to know to quickly design interfaces and your own GUI standards. Drawing upon their experience as leading interface designers, educators, and constultants, the authors teach you the art and science of user centered design. They show you how to bring end users into the design process in order to dramatically enhance the usability of your designs, while making efficient use of your design time. They tell you the right questions to ask and how to translate user feedback into practical design solutions. First, they describe the entire design process in detail, breaking it down into a series of steps accompanied by useful forms and checklists. Then they provide practical, step-by-step guidelines on how to design Windows 95, Windows 3.1, and the Web. On the CD-ROM you will find: Design quidelines as an online document; design guidelines in Microsoft Word 7.0 for you to use and customize; and, forms and checklists in Microsoft Word 7.0 for you to use and customize.

GUI Design Essentials

This video is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

Susan Weinschenk

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