100 Things Every Designer Needs to Know about People

Excellent work in compiling studies and theories of psychology that are fundamental to design, particularly for graphic and interaction. Written in a very light, concrete, and easy to understand mode, very quick to pick and apply. If you're used to read on IxD or UX you'll probably not found anything new here, however it serves as an excellent reminder.

Awesome book that every serious UX/UI Designer should have on his bookshelf. A collection of studies and experiments on human behavior explained in an easy English.

More than learning, this book worked as a validation of what I have been doing. It always helps to get those outside confirmation of one’s practice - good and quick read.