Terry O'Reilly

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

This I Know

Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.

Marketing Lessons from Under the Influence

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes--losing their jobs, their companies and often their credibility--only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant--until they led to a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives. The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

Epic Fails and Silver Linings

My Best Mistake

Adam Davis isn't gay! He can't be -- he's a super star NFL quarterback and gay men don't survive in the NFL. But along comes Brendan Fletcher, an outstanding, Super Bowl-winning linebacker who awakens something in Adam, something Adam hadn't known was there. And now it's wakened, the quarterback will never be the same. Despite the threat to their careers and their personal safety, Adam and Brendan find themselves irresistibly drawn to each other, starting something that grows from gratification of mutual needs to something more. Can these men of strength and power on the gridiron overcome the homophobia of their profession? Can they make what they have found stand for something more important than the fame and fortune of playing NFL football or even becoming Super Bowl champions?

Not in the NFL

Dale Carnegie

Simple and timeless tools for success and happiness For more than eighty years, millions of people from Warren Buffett to Oprah Winfrey have benefited from the remarkable wisdom of Dale Carnegie. Intended as a basic sales primer, How to Win Friends and Influence People quickly exploded into an overnight success—selling more than fifteen million copies worldwide and becoming one of the most influential books of all time. With an enduring grasp of human nature, Dale Carnegie’s How to Win Friends and Influence People shows you how to be more persuasive and effective, a better leader and manager, and happier at home and at work. This special new edition of the beloved classic includes an exclusive foreword by Terry O’Reilly.

How to Win Friends and Influence People

O.B. Benson knows that, as a gay baseball player, his only chance to keep from being shut out of the Major Leagues is to stay as far from the public eye as possible. His low profile is threatened when the team manager insists O.B. take part in a TV interview to help boost lagging fan support. Avery Turner, TV reporter, is handsome, fit, and definitely pushes O.B.'s libido into high gear. He’s also out -- something O.B.'s situation doesn’t allow. And Avery believes in monogamous commitment -- something O.B. cannot identify with. But when Avery delivers a curveball to the catcher, O.B. doesn’t know how to handle it. When O.B.'s interview is aired, he’s forced to evaluate his life of meaningless one night stands. Can O.B. and Avery work out their differences and build a winning team, or will O.B. strike out?

Major League Shutout

Brad Sturgis, adopted son of Andy Barnes and David Bennett, is all grown up and ready to face life with his boyfriend, Hank Reynolds. However, he soon discovers life away from the Bennett-Barnes household proves much trickier than it seemed when he was growing up. Brad finds many things in Hank’s work as a horse trainer competing for the man’s attention and affection. The time-consuming nature of the equine show world and the constant demands of the clients Hank coaches -- their interest in him sometimes goes beyond that of trainer/rider -- test the strength of the bond between the two men. Will Brad learn to face such challenges with courage and good humor as his adoptive parents did before him? Will the next generation prove to be as tough and as tender, as solid and as steadfast as the one before?

David and Andrew Book 3: The Next Generation

What do you do when your boyfriend begins acting strangely, and at the same time, you meet someone his total opposite? Do you start having second thoughts? Jesse Jamison must confront those very questions. After two years of living with his lover Dennis "Denny" Christopoulos, a charming flight attendant, the man starts taking on extra flights, making excuses for not coming home, and receiving private phone calls. During this time, Jesse also meets Nick Warden, a new neighbor. He immediately sees the contrasts between the two men and finds Nick attractive on so many levels. Meanwhile, Denny has growing reservations about his relationship with Jesse, especially once a new man comes into his own life. Yet Denny isn't ready to give up the good thing he has going with Jesse since he isn't sure about the new man's intentions, or his own feelings. Nick also struggles with his growing love for Jesse. While he would like nothing more than to claim Jesse for himself, his integrity prevents him from playing the home-wrecker. His hesitation to step in, however, nearly causes his undoing and a missed opportunity at love. Each man has his own second thoughts. But who will act on them, and what will be the consequences?

Second Thoughts

Two hours outside of Boise, Idaho, is a sign that reads, “Welcome to Stallions and Studs.” In the four stories corralled together in this collection, read about the cowboys who work the ranch and the men who come there to live out their cowboy fantasies. Riding, herding cattle, rodeoing along with moonlit trail rides, snuggling by a camp fire, and rolling around in the hay are just some of the activities available to the guests seeking to lasso themselves some cowboy fun. And for a few, if they’re lucky, a whole lot more. Contains the stories: Shoulda Been a Cowboy: Charlie Bradley, enthralled with cowboys, chooses a dude ranch for his summer vacation. There he meets Wade Connors who, in addition to being his riding instructor, romances Charlie as his playmate of the week. What happens when Charlie’s week ends and he has to return home? Back in the Saddle Again: Mack MacIntyre has left his life as a cowboy behind. For 35 years he’s been a devoted husband, father, and businessman far from his roots in the west. One day that old life, in the form of Seth Buchanan, comes knocking on his door. Seth has a dream. Does Mack have the courage to share in it? Rodeo Cowboy: Lex Cunningham and Trent Boxwood ride rodeo together. Lex hopes Trent’s friendship can be turned to something more, but when he acts on signs that Trent is interested, Trent rebuffs him. Why? Will Trent overcome what stands between them? Reining In Rio: The single life is just fine for Rio Cody. His motto is monogamy is monotony. However, at a local horse show he meets someone who may turn that notion inside out. But Mark Wembly is not at all Rio’s type and is a pain in the butt to boot. Will Rio continue to ride alone, or will Mark rein him in?

Stallions and Studs Box Set

The Author joined the RAF in 1953 at age 19 as a Regular at the height of National Service an so found himself in a minority, a volunteer among the pressed men. The training methods in the early 1950s were still mostly those from WWll. As was the accommodation, equipment, methods and attitude of those in charge. Those who may have served at that time will be familiar with much of this story and the absurdities they were often subjected to.Revised and additionally illustrated March 2021

RAF Basic Training in the 1950s

Chips for Breakfast

Keenan Hunter, a naïve farm boy, quickly falls for his college roommate, Tucker Reynolds, a more sophisticated city slicker. For a time, Keenan's feelings for Tucker appear to be reciprocated, although neither man openly expresses any feelings they may have for the other. For reasons Keenan can't understand, Tucker starts to date Jane Williams, a fellow student. Keenan deals with the pain of rejection by finding another man to love. But time and again, this proves unsuccessful. Tucker has captured Keenan's heart and no one else can match the forever love Keenan thought he had with Tucker. When Tucker marries Jane, he asks Keenan to be his best man. Keenan reluctantly agrees and performs his duties, all the while hiding the pain of his broken heart. The experience leaves Keenan with a life-long aversion to weddings. Years pass and the two men drift apart. Keenan becomes the head veterinarian at an animal rescue center. And because of a three-legged Yorkshire terrier, Tucker comes back into Keenan's life. Circumstances have changed for Tucker. Will these changes finally allow Keenan to regain his forever love? Maybe weddings aren't so bad after all.

Keenan's Forever Love

Son of an Indian brave and a white captive, Soaring Hawk is raised in the native customs. As he grows into manhood, he discovers his desire for the love of men. Knowing the fate of those of ‘two spirits’ within his tribe, he leaves the Indian village, disguises his heritage, and enters the white man’s world as Samuel Hawkins. He soon discovers life is difficult for a man who prefers men. While he finds companionship, and forms bonds with many of the men he meets, he is unable to find a relationship which satisfies his deepest need. He also discovers much of what is in the world outside his village conflicts with the values of his native upbringing. He embarks on an odyssey which takes him across the continent and into the arms and beds of many lovers. As he travels, he comes to realize love has many forms. But the one he seeks most continually eludes him. Where will his odyssey lead him? Will he ever come to the end of his search for Soaring Hawk?

The Search for Soaring Hawk

From cowboys to clergy, barrooms to classrooms, lovers to sex buddies, Terry O’Reilly’s Variety Pack has a little bit of everything for everyone. Join in the action with Al, Larry, Doug, Antonio, Ray, and a host of others who romp through the pages of this collection in search of erotic encounters, one night stands, and lasting love between men. Contains the stories: Frank's Place: Danny drops in on his favorite upscale gay bar in hopes of finding Mr. Right. With Christmas around the corner, the place is nearly empty except for one man. Danny decides what the hell and tries to score. But when the man disappears from the scene, Danny if left confused and frustrated. Could this mystery stranger be The One? Will they get a chance to connnect somewhere other than Frank's Place? Happy Birthday Bobby: It’s Bobby’s birthday but he's all alone. On the way home from work, he decides to stop at a favorite restaurant. There his bitterness turns to happiness when he is treated to a round of drinks by two strangers. Larry and Dan are in town for a work-related event. Now they're looking for a spot of fun, and after a few too many drinks, they invite Bobby back to their hotel room to join in. Karl's Italian Adventure: Karl is a fifty-one-year-old school teacher who has led a very sheltered life. Finally deciding to break out of his shell, he signs up for a seven day tour of Italy. Little does he expect it to change his life. But when he meets Antonio, Karl realizes his life will never be quite the same again as the mystery and magic of Florence come to him in a way that he never could have imagined. Love You Forever: Derrick Fredricks didn’t believe in love at first sight. He didn’t think ghosts existed, either, but neither of those beliefs kept them from happening to him. He fell in love with Cooper Jennison and he became a ghost. Once dead, Derrick returns to the side of his lover to attempt to comfort and guide him. Will he succeed? Ministry: Randal Cummings is about to be given his first ministry, but he has a secret: though he has been prayed over and supposedly delivered from the perverse demon of homosexuality, he is still as queer a rhino with wings. Then Randal meets a man who shares his desires. Can he suppress his feelings for his ministry or will he find his own deliverance in the end? The Custodian and Mr. Chapel: Patrick Chapel teaches high school science. Every night the custodian Ray cleans his room. Every night Mr. Chapel waits so he can admire the muscular young man as he does his job. And every night he goes home to fantasize about the amazing sex they’d have. What Mr. Chapel doesn’t know is that Ray has fantasies of his own. Will the shy custodian ever feel the touch of the teacher he loves? Will Turner's Luck: Will Turner celebrates the end of a ten-year marriage by acting on his repressed longings and heading for a gay bar. Just his luck, the next morning he awakes in a strange room with a stranger, Robby, by his side. As Will unravels the mystery, he falls in love with Robby, despite many unanswered questions. Then the truth finally comes out, and Will is faced with a tough decision.

Terry O'Reilly's Variety Pack Box Set

Long ago, Mack MacIntyre left his life as a wild cowhand in the Big Sky country of Montana behind. For thirty-five years, he’s been a devoted husband, father, and successful New York City businessman. One day his past comes knocking in the form of his former lover, Seth Buchanan. Seth has a business proposition, and a dream Mack finds hard to refuse. Even though he’s widowed and his children are grown, does Mack have the courage to come out to his family and return to the wide open spaces of his youth and the love he once shared with this man?

Stallions and Studs: Back in the Saddle Again

Gymnast Frank Bethune arrives on campus already enamored with the star tight end, Bill Billingsly. Although the chances of them meeting are slim, fate draws them together, and their friendship turns to love. Ever since childhood, Bill has dreamed of playing professional football. Though high risk to his potential career, Bill would seek out clandestine encounters with other guys when and where he could, but the first time he spots Frank, Bill knows he is someone special, someone he could possibly share a life with. If he’s drafted, will Bill and Frank be able to continue their closeted relationship, running the risk of discovery? Or will they have to part company for the sake of Bill living out his dream? Bill knows he’ll need to use all his considerable skills learned on the field to score the life he wants off of it, too. Either way, is happiness even possible when it’s the NFL vs. love?

Love or the NFL

Raised in an orphanage after being found abandoned on the London docks as a newborn baby, without a known last name nor date of birth, Theodore has but one friend, Seth, a fellow orphan. Destiny takes Theodore away from Seth and back to the sea when he comes of age and is found an apprenticeship on a vessel in the English merchant navy. Thor, as he becomes known aboard ship, soon falls for Miguel, the handsome boatswain. However, his life is turned upside down when their ship is raided. Miguel is torn from his life and Thor is taken hostage and forced into the life of a pirate aboardThe Dragon. Both attracted to and repulsed by the evil Captain Wyvern, Thor finds the large dragon tattoo -- the symbol of the rank of the ship's captain -- taking hold of him and binding him to the man. Fate intervenes once more and Thor is elected captain ofThe Dragonwhen Wyvern is killed during a raid. Dismayed by Wyvern's ruthlessness, Thor is determined to show humanity to those vessels his crew plunders now that he is in charge. But despite his growing wealth, power, and reputation, Thor is restless and unfulfilled. He feels his life is not yet complete and somehow reaches beyond the decks of the pirate ship he now captains. A raid on a Dutch merchant ship brings yet another twist to Thor's life when someone from his past is found on board. Thor now has to face hard choices, the most difficult of which involves deciding if he can leave the sea and make a new life on land with his rediscovered love. But with a price on his head and a large tattoo of a dragon on his body, can Thor escape his past life of a pirate?

The Dragon

Bowing to his parents’ homophobic demands, Professor Henry Rodimacher always chose Christmas with his family over spending it with his partner. However, when Jeremy became terminally ill, Henry defied his family and stayed home for Jeremy’s final Christmas. After Jeremy passes, Henry decides it’s time to mend fences, so despite a raging snowstorm, he starts the long drive home. Before he gets very far, though, he’s alarmed to see a hitchhiker out in the weather, Henry offers the man a ride, and is surprised the hitchhiker is Jimmy Wilks, a former student of his. The heavy snow eventually forces Henry and Jimmy to leave the highway and take refuge in an abandoned log cabin. As the two hunker down to wait out the storm, they give into their mutual attraction and celebrate a wonderful Christmas together. Can their newfound love survive once the snow thaws? Will history repeat itself with Henry going back home alone, or will the magic of their best Christmas ever live on into the New Year and beyond?

Best Christmas Ever

Lee Masters, a handsome young cowboy, is fired from his cattle drive when his sexual orientation is discovered. Frustrated and angry, he rides to a mountain lake where he meets a Dakota native named Tatanka, who is also exiled from his tribe for refusing to adhere to tribal custom for braves who prefer men to women. They strike up a friendship, which readily turns to love. Their family is completed when a young Indian, Sleeps With Dogs, insists they take him with them on their search for a home. Their quest to find acceptance in either the white man's world or the native population is a difficult journey. Can two men who love each other find a place in the harsh reality of the western wilderness, or will they always be walking in two worlds?

Terry O'Reilly

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