Thomas Bauer

Über den Verlust an Mehrdeutigkeit und Vielfalt. [Was bedeutet das alles?]

Die Vereindeutigung der Welt

Gerd Gigerenzer

Walter Krämer

Über Risiken und Nebenwirkungen der Unstatistik

Warum dick nicht doof macht und Genmais nicht tötet

gia tēn apōleia tēs polysēmias kai tēs poikilias

O monosēmantos kosmos

Müphemlik ve Cesitlilik Kaybi Üzerine

Dünyanin Tekdüzelesmesi

Über den Verlust an Mehrdeutigkeit und Vielfalt

نحو تاريخ آخر للإسلام

ثقافة الالتباس

Müphemlik Kültürü ve Islam Farkli Bir Islam Tarihi Okumasi

antik Çağ'ın Mirası ve Doğu

Neden İslam'ın Orta Çağı yoktu?

auf Jakobswegen vom Bodensee zum "Ende der Welt"

2500 Kilometer zu Fuss durch Europa

Jesko Perrey

Dennis Spillecke

Tjark Freundt

Jonathan Gordon

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

How Marketers Drive Profitable Growth

Marketing Performance

Christian Lenz

Andreas Müller

Reto M. Hilty

Markus Widmer

Christoph Bauer

Ingeborg Schwenzer

David Oser

Walter Fellmann

Vito Roberto

Hans Giger

Ernst Staehelin

Corinne Widmer Lüchinger

Christiana Fountoulakis

Leander D. Loacker

Caterina Ammann

Marc Amstutz

Renato Costantini

Robert K. Däppen

Urs Fasel

Tino Gaberthüel

Daniel Girsberger

Pascale Gola

Christoph Graber

Johannes Hermann

Heinrich Honsell

Claire Huguenin (†)

Bruno Huwiler

Martin A. Kessler

Pius Koller

Thomas Koller

Marlis Koller-Tumler

Stefan Leimgruber

Benedikt Maurenbrecher

Barbara Meise

Ariane Morin

Kurt Pärli

Christoph M. Pestalozzi

Wolfgang Peter

Thomas Pietruszak

Wolfgang Portmann

Roger Rudolph

Reto Thomas Ruoss

Bertrand Schott

Ulrich Schroeter

Hermann Schulin

Benno Studer

Rudolf Tschäni

Annaïg Vogt

Nedim Peter Vogt

Andreas von Planta

Rolf Watter

Roger Weber

Wolfgang Wiegand

Corinne Zellweger-Gutknecht

Gaudenz Zindel

Art. 1-529 OR

Obligationenrecht I

Ecotourism and adventure tours offer unique tourism opportunities in the Antarctic! Are you prepared to make the most of them? Tourism in the Antarctic analyzes tourism activities in the most remote tourist destination in the world! It establishes visitor profiles; discusses the impacts of tourism on the region; and explores barriers, opportunities, and future directions in Antarctic tourism. The emergence of ecotourism has turned Antarctica into an increasingly popular tourist destination for intrepid travelers. During the 1999/2000 season, approximately 15,000 passengers visited Antarctica by ship. Tourism in the Antarctic discusses the new and exciting opportunities for tourism business operators in the region, as well as the ramifications of increased numbers of visitors to this unique environment. In these pages, you will find discussions of issues related to Antarctic tourism including: regulation of the tourism industry under the Antarctic Treaty System, and self-regulation provided by business operators trends and predictions for numbers of visitors to the region tourist attractions that are natural, man-made, spiritual, or scientific in nature wildlife of Antarctica: seals and whales, flying sea birds, penguins, etc. international law as it relates to the region ship-based tourism opportunities from yachts and small expedition-type vessels to very large cruise ships and icebreakers air- and land-based tourism opportunities in the region from private expeditions to overflights an overview of current tourism operations in other remote areas: the Arctic region, the Galapagos Islands, Alaska, New Zealand's Sub-Antarctic Islands, and more The author's observations and experiences during cruises to the Antarctic Peninsula, the sub-Antarctic islands and the Ross Sea, as well as during overflights of Antarctica, are the basis of this unique volume. Generously embellished with charts and tables that make it easy to track activities, opinions, trends, and environmental statistics, this book is an essential reference for anyone teaching, studying, or planning to operate a tourism business in this part of the world.

Opportunities, Constraints, and Future Prospects

Tourism in the Antarctic

Essay from the year 2005 in the subject Philosophy - Philosophy of the 19th Century, grade: A- (1,7), University of Auckland (Department of Philosophy), course: Lecture, 6 entries in the bibliography, language: English, abstract: “Wer mit Ungeheuern kämpft, mag zusehn, daß er nicht dabei zum Ungeheuer wird. Und wenn du lange in einen Abgrund blickst, blickt der Abgrund auch in dich hinein.“ The German Philosopher Friedrich Nietzsche was born on October 15, 1844 in Röcken bei Lützen near Leibzig. His father was a Lutheran church minister. After his secondary schooling he went to the University of Bonn to study Theology and Philosophy. But he was not really interested in these subjects so he changed to Philology. Nietzsche was also very interested in music. In his early years he read the German romantic writer Friedrich Hölderlin and later on Schopenhauer. Friedrich Nietzsche began very early with his writings, mostly commentaries about ancient Greek philosophers. In January 1971 he started with one of his own big works, Geburt der Tragödie. Untill his physical collapse, Nietzsche wrote a lot of books and gave us a huge body of philosophical work. In his writings he proclaimed the death of god and a new kind of human super being; he wanted to establish a new moral understanding without a Christian background. When we read his books we often hear about Übermensch, Wille zur Macht und Umstürzung aller Werte. Hitler used these and other early writings about Jewish people to justify his ideology and his genocide. We do not know if Hitler ever read Nietzsche but there is a similarity between his writings and the writings of Nietzsche. Nazi philosophers and anti-Nazi philosophers have argued over Nietzsche. Who was right? Throughout history a lot of people have wanted to establish whether Nietzsche can be blamed for Nazism or not.

Nietzsche and Nazism

Thorsten Gerald Schneiders

Ulrike Stehli

Dem Interessenspektrum des Jubilars entsprechend enthalt diese Festschrift 24 Beitrage zu Aspekten des Alltagslebens und der materiellen Kultur der arabisch-islamischen Welt von der altarabischen Zeit bis in die Gegenwart, mehrheitlich kombiniert mit philologischen Fragestellungen. In den Bereich der Geschichte der materiellen Kultur, die die Rolle der Sachguter im menschlichen Alltag, deren Gebrauch, Perzeption, Bewertung und Konnotation im jeweiligen Kontext untersucht, gehoren Aufsatze etwa zur Nahrungskultur, zu Einzelaspekten wie Bad, Schleier, Schrift und Schreibwerkzeug, Fest der Nilschwelle, Skorpion, Mullabfuhr, aber auch zur gelebten religiosen Praxis, zum "Sitz im Leben" einer Torinschrift oder zu materiellen Aspekten der Sprech- und Erzahltradition. In den Bereich der Mentalitatsgeschichte, die nach den Vorstellungen fragt, die Fuhlen und Handeln des Menschen in einer bestimmten Epoche pragen, fallen Artikel etwa zu den Themen Zeit und Trauer. Ein Verzeichnis der Schriften von Heinz Grotzfeld und ein Index zu den Beitragen erganzen den Band.

Festschrift für Heinz Grotzfeld zum 70. Geburtstag

Alltagsleben und materielle Kultur in der arabischen Sprache und Literatur

Thermophotovoltaics is the science and technology associated with the direct generation of electricity from high temperature heat. Potential applications include combined heat and power, portable and auxiliary power, radioisotope space power, industrial waste heat recovery and concentrated solar power. This book aims at serving as an introduction to the underlying theory, overview of present day components and system arrangements, and update of the latest developments in the field. The emphasis is placed on the understanding of the critical aspects of efficient thermophotovoltaic system design. The aim is to assist researchers in the field.

Basic Principles and Critical Aspects of System Design

Thermophotovoltaics

Trockenobst ist giftig, Fast Food macht depressiv, Choleragefahr nimmt rasant zu, Polen sind fleißiger als Deutsche: Mit solch dramatischen Meldungen auf höchst fragwürdiger Datenbasis lassen wir uns täglich nur allzu gern aufstören. Der Psychologe Gerd Gigerenzer, der Ökonom Thomas Bauer und der Statistiker Walter Krämer diagnostizieren uns eine Art Analphabetismus im Umgang mit Wahrscheinlichkeiten und Risiken und haben darauf mit der Ernennung der »Unstatistik des Monats« (www.unstatistik.de) reagiert. Anhand haarsträubender Beispiele aus dem Reich der Statistik erklären sie, wie wir Humbug durchschauen, zwischen echter Information und Panikmache unterscheiden und die Welt wieder sehen, wie sie tatsächlich ist.

In the Western imagination, Islamic cultures are dominated by dogmatic religious norms that permit no nuance. Those fighting such stereotypes have countered with a portrait of Islam’s medieval “Golden Age,” marked by rationality, tolerance, and even proto-secularism. How can we understand Islamic history, culture, and thought beyond this dichotomy? In this magisterial cultural and intellectual history, Thomas Bauer reconsiders classical and modern Islam by tracing differing attitudes toward ambiguity. Over a span of many centuries, he explores the tension between one strand that aspires to annihilate all uncertainties and establish absolute, uncontestable truths and another, competing tendency that looks for ways to live with ambiguity and accept complexity. Bauer ranges across cultural and linguistic ambiguities, considering premodern Islamic textual and cultural forms from law to Quranic exegesis to literary genres alongside attitudes toward religious minorities and foreigners. He emphasizes the relative absence of conflict between religious and secular discourses in classical Islamic culture, which stands in striking contrast to both present-day fundamentalism and much of European history. Bauer shows how Islam’s encounter with the modern West and its demand for certainty helped bring about both Islamicist and secular liberal ideologies that in their own ways rejected ambiguity—and therefore also their own cultural traditions. Awarded the prestigious Leibniz Prize, A Culture of Ambiguity not only reframes a vast range of Islamic history but also offers an interdisciplinary model for investigating the tolerance of ambiguity across cultures and eras.

An Alternative History of Islam

A Culture of Ambiguity

Au cours des Années folles, où la littérature sportive atteint son apogée et où les championnes et aventurières en tout genre connaissent une popularité sans précédent, la figure de la sportive trouve sa place dans le champ littéraire. Nombreux sont les écrivains, en particulier les romanciers populaires, à s'intéresser à ces jeunes intrépides qui foulent la piste, mettent les gants de boxe, chaussent les crampons ou bourlinguent en Méditerranée. Ils n'hésitent pas à décrire des personnages romanesques hauts en couleur, en ayant à leur égard un sentiment d'admiration pour leur démonstration d'indépendance. En marge des critiques médicales, morales ou pédagogiques, ils participent dès lors à l'évolution des mentalités et révèlent, entre réalité et fiction, éloge et parodie, illustration et revendication, l'existence d'une nouvelle féminité.

La sportive dans la littérature française des Années folles

Erik Lorenz

Frankreich, wie wir es sehen

Thomas Bauer

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