Tom Hopkins

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently

How to Master the Art of Selling

Tom Hopkins started his career as a salesperson earning $42 a month. But a five-day sales training seminar changed all that. In the next six months Hopkins sold a million dollars' worth of $25,000 houses. He then began to look at and analyze his own success.

The Official Guide to Success

Vendas ocorrem em todos os lugares a seu redor, e a maioria das pessoas (mesmo aquelas que não gostam) vende todos os dias, de uma forma ou de outra. Na verdade, as vendas estão presentes em cada momento do seu dia. Portanto, neste capítulo, mostrarei o que são vendas, como são realizadas e como você pode usar as técnicas de vendas para melhorar sua vida e a sua carreira.Entendendo o que São VendasNo sentido estrito da palavra, venda é um processo de comunicação em que o vendedor transmite conhecimento e informação ao comprador a fim de persuadi-lo a aceitar as suas ideias, os seus conceitos, produtos ou serviços. No sentido tradicional da palavra, venda é o processo de transferência de bens e serviços das mãos daqueles que os produzem para as mãos daqueles que se beneficiarão com seu uso. Vender requer habilidades educacionais e de persuasão por parte da pessoa que está fazendo. Ela tem como base a impressão, o áudio, o vídeo e as mensagens online que ajudam a vender itens específicos e marcas como sendo algo que o cliente gostaria de ter.Tem-se dito que nada acontece se não há uma pessoa vendendo alguma coisa para outra. Sem vendas, os produtos fabricados ficariam eternamente estocados em um depósito, os funcionários dos fabricantes ficariam desempregados, o transporte e os serviços de frete não seriam necessários e todos nós viveríamos pequenas vidas isoladas, lutando para sobreviver com um pouco de terra que possuíssemos. Será que ainda teríamos terra já que não haveria ninguém para vende-la? Pense nisso!

Vendas para leigos

As técnicas de venda de Tom Hopkins, mentor de novos vendedores conhecido em todo o mundo. Com o mercado cada dia mais competitivo e exigente, é necessário modernizar e reinventar o exercício das profissões. Os vendedores, em especial, precisam mais do que nunca apresentar um diferencial para sobreviver e se destacar em meio à grande quantidade de colegas de trabalho e concorrentes. Tom Hopkins destaca as técnicas que o levaram ao sucesso em vendas e que auxiliam seus alunos na busca de alta renda com a profissão. Em Como ser um grande vendedor, você encontra um caminho bem assertivo para o sucesso na área de vendas e comércio varejista, com histórias bem-sucedidas de pessoas que seguiram esses passos.

Como ser um grande vendedor

A crise está aí. Sua equipe de vendas está preparada? Tempos difíceis podem ser provocados por diversos fatores: crises econômicas, intempéries climáticas, mudanças nas necessidades dos clientes, uma tragédia nacional – a lista pode ser ampla. Esses fatores são prejudiciais e até paralisantes se não estivermos preparados. Enquanto muitos não vislumbram outra opção senão "manter-se firme" e "arrumar o que for possível", os verdadeiros profissionais de vendas compreendem que a única maneira de lidar com a adversidade é enfrentá-la. Os ciclos vêm e vão, mas os princípios das vendas bem-sucedidas permanecem sólidos, independentemente do ramo de negócios. Tom Hopkins, especialista em vendas de renome mundial, compartilha sua experiência concreta por meio de um plano para reverter a dinâmica dos tempos de crise. Aqueles que adotam sua estratégia não apenas sobrevivem, mas prosperam, até mesmo nas circunstâncias menos favoráveis.

Como gerar resultados quando ninguém está comprando

Vendas em tempos de crise

secrets to selling when no one is buying

Selling in tough times

Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others' needs before your own. With selling skills in your arsenal, you'll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too). But this guide is not only for traditional salespeople who want career enhancement. It's for all people, because everybody can use selling skills to change or improve their lives. This book is for you if You're beginning a sales career, or just looking to brush up your skills. You're unemployed and want a job, or you're employed and want a promotion. You're a teen wanting to impress adults, or an adult wanting to succeed at negotiation. You're a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children. You've got an idea that can help others, or you want to improve your personal relationships. Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You'll find out how to Define what sales is and what it isn't. Prepare for a sale – everything from knowing your clients to knowing your products – to set you apart from average persuaders and help you hear more yeses in your life. Say the right words – and avoid the wrong ones – in each stage of the selling process. Separate yourself from the average salesperson by staying in touch with your clients. Cope with rejection, a natural part of life, no matter how skilled you become. Whether you're starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes.

Selling For Dummies

Unthinkable is the first business book on innovation to be written from the trenches. Now you will truly understand why doing new things so often goes wrong for even the world's biggest businesses.Innovation expert Tom Hopkins brings to life the real-world realities of getting innovation done in large companies, explaining why breakthrough products so often fail and how they can instead succeed. Based on real examples, Hopkins gives practical guidance on how to put “lean” innovation techniques into play and how to lead your team to a more realistic and successful product development process.“Tom captures exactly what it's really like to try and do new things in a big company. There's no management textbook waffle here, just real lessons from the school of hard knocks and genuinely useful advice for leaders brave enough to look for a new way.” Rupert Howell, Founder of HHCL “Simply one of the most concise common sense and useful books on the subject I've seen in ages.” Dominic Vallely, Former Deputy Controller of BBC2 and Founder of The Giving Lab “Read this if you like to be challenged. Read this if you don't like the hype about innovation. Read this if you want some hard-won lessons and plain-spoken explanations from someone who has worked at the sharp end of innovation and business.” Antony Mayfield, Founder of Brilliant Noise

The Culture and Politics of Getting Innovation Wrong

Unthinkable

Omar Periu

“Start and build a high-profit business, choose exactly the right product for you, outsell your competition, and put yourself onto the road to riches” (Brian Tracy, New York Times–bestselling author). The Smart Start Up helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. With this information, entrepreneurs will be able to reach the success level of their dreams—whether that’s to create a legacy for generations or to follow the build-and-sell-it road to success. Within these pages, Tom Hopkins and Omar Periu delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term. “Own this book and you’ll have the opportunity to be guided to your own success by two of the best and proven teachers in the business.” —Bob Burg, bestselling coauthor of The Go-Giver and The Go-Giver Influencer “Inside the pages of this masterpiece, you’ll get the formula for success that gives you the winning edge in the hyper-competitive marketplace.” —Jeb Blount, CEO of Sales Gravy and author of Fanatical Prospecting

Fundamental Strategies for Beating the Odds When Starting a Business

The Smart Start Up

Verkaufen ist Kampf, verkaufen ist Kunst und gemeinhin wird es unterschätzt. Ein guter Verkäufer braucht Strategie, Leidenschaft und das richtige Handwerkszeug. Die Leidenschaft müssen Sie schon selbst aufbringen, aber Strategie und Handwerkszeug finden Sie in »Erfolgreich Verkaufen für Dummies«. Tom Hopkins ist als Verkäufer zum Multimillionär geworden und lüftet für Sie nun die Geheimnisse seines Erfolgs. Er erklärt Ihnen, wie Sie Termine setzen, sich richtig präsentieren, was Sie über Ihr Produkt wissen müssen, wie Sie Bedenken zerstreuen und zu guter Letzt den Abschluss tätigen. Ist das alles? Noch lange nicht, er verrät Ihnen auch, warum Sie nicht zu viel über Ihr Produkt verraten sollten ...

Erfolgreich verkaufen für Dummies

The Official Guide to Success is a dynamic success system proven to bring you greater wealth, direction, self-confidence, and fulfillment! This book is packed with motivation and inspiration from Tom Hopkins—developed during his record-breaking sales career. Overcome emotional roadblocks that have kept you from acting on your real hopes, dreams, and ambitions. This remarkable approach will help you achieve long-term happiness, success, and wealth. These are just some of the many things you will discover in The Official Guide to Success: Why it makes more sense to work smarter and not harderHow to use what Tom calls “self-instructions” to gain control over situations in your lifeHow to “find yourself” and win through a special life-planning techniqueStrategies for training your subconscious mind for heavy problem solvingThe three basic steps to wealth Using Tom’s explosive success secrets, you will find yourself blasting through roadblocks, rewiring bad habits, and unleashing your inner genius. After you read this book you will be a different person. You’ll think differently, and because of having better, stronger thought processes, you’ll act differently. Success: it’s something we all wish for. But for many, success eludes them. For others, it seems to fall into their laps. Are some people just luckier than others? No. Success is by design. And probably the best person you could learn the secrets to success from is a salesperson who once struggled but figured out the answers for himself. A salesperson’s income, be it big or small, is based on his or her mind-set. Daily, the salesperson must enter the lion’s den of business to convince total strangers to exchange their money for goods and services. And daily, the salesperson must overcome his or her fears and the punishing sting of rejection. Winners take all in this field. The most accomplished earn staggering incomes, develop rewarding networks of friends, and live the American dream. This message isn’t about learning how to sell. No, it’s about discovering Tom Hopkins’ decades’ worth of hard-won success secrets to create your ideal life and unlimited opportunities for more fun and advancement!

Jack Canfield

John Christensen

Being an entrepreneur can be rewarding but is usually a tough endeavor when first starting out. The concept for this book, Bootstrap Business, was to gather some people who have succeeded in business and have them share their best advice. In finding out just what the word ¿bootstrap¿ means, as it pertains to business, I found several definitions:¿ To promote and develop by use of one's own initiative and work without reliance on outside help¿ Undertaken or accomplished with minimal outside help¿ Being or relating to a process that is self-initiating or self-sustaining¿ By one's own effortsThose are good definitions but not one person I talked with was able to build his or her business alone. Most of these successful people said that there were many who were influential in helping them build their business. Among these were parents/relatives, mentors, and educators.When people think of entrepreneurs, they usually think of people who built their businesses without formal education. However, one of our writers said, ¿Education has played a key role in the development of my businesses and business strategies. It¿s an essential aspect in developing business skills, it aids in your ability to communicate effectively, how to process information, and how to become a strong leader.¿ I know of some who have had little education but because they listened to successful businesspeople, they were able to put together a business and make it prosper.Famous speaker, Charlie ¿Tremendous¿ Jones, said, ¿Who we are is a result of the books we read and the people we hang out with.¿ I encourage you to learn the valuable information contained this book. The prosperous people here have given some of the best advice you will ever find about building your business¿and your life. ¿David WrightBootstrapping your own business takes courage, initiative, and learning from the mistakes of others as well as your own. This book, Bootstrap Business, will help you learn from some of the experts who have learned lessons along the way to achieving their own success. We have pooled their professional expertise to give you information on how to navigate challenges and the additional help you need to achieve the full potential of your business. Startup entrepreneurs will gain essential information they need to make informed decisions. This book is also for the many small business owners who find themselves facing overwhelming competition.

Bootstrap Business

Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen? The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every successful business. Tom Hopkins has been training in the financial services industry since 1990 and he has developed methods to help you communicate to your clients and you understand what your clients want from you. Once you know what clients want, you can learn how to provide it! Financial services representatives have turned to Tom Hopkins for years for his proven-effective, professional selling strategies which have helped them learn how to help more of their clients make financial planning decisions. How to Master the Art of Selling Financial Services, will help you: Learn effective ways to talk with clients and calm their fearsAsk the right questions to get clients talking about their needsImplement client feedback so that you can provide your best serviceIncrease your sales ratios with closing strategies that make sense to your clientsGrow your business with powerful, yet simple referral strategies Tom Hopkins’ methods will teach you how to master the art of selling financial services more effectively and efficiently than ever before!

How to Master the Art of Selling Financial Services

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: Mine your client list to generate new leads Keep--and reward--your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.

Secrets to Selling When No One Is Buying

Selling in Tough Times

Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase sales Covers the latest selling strategies and techniques in the Digital Age Explains how mastering selling skills can benefit all areas of your life Explores the newest prospecting and qualification strategies If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

Tom Hopkins' career is the quintessential American success story, from a $42-a-month failure to millionaire, through the real estate sales techniques he developed and perfected. He has taught these techniques to more than one billion real estate pro on four continents, and now shares them with readers, revealing how to succeed in virtually any market.

How to Master the Art of Listing and Selling Real Estate

Pat Leiby

Mastering the Art of the One-call Close

Sell it Today, Sell it Now

Ben Katt

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

Essential Strategies for Keeping a Sale Moving Forward

When Buyers Say No

Do you dream of winning? Are you In It To Win It? There is an old saying that states: "To the victor go the spoils." This saying originated from wars fought in ancient days - and meant that the victor got all the goodies! In today's competitive society, our desires and intentions are to be the best at what we do to win the prize - tangible or intangible. In fact, even the US Army used the slogan "Be all that you can be" as a motivator for recruits to join and excel. Tom Hopkins, Author of "How To Master The Art Of Selling" states that if you're going to do anything-small or large-why not do it to the best of your ability? Being the 'best' connotes drive, perseverance, leadership, success - factors that are valued by our culture, by which we are judged, and which make us feel good. Where does this take us? Well, we all want to be successful in our endeavors. The Celebrity Expert authors in this book have earned 'Blue Ribbons' in their respective fields of endeavor. They have succeeded in attaining their goals. Are you aspiring to be the best in your field? Are you planning to succeed? These Celebrity Experts have blazed a trail that will show you the way and make it easier for you to succeed. They will show you how to avoid the pitfalls they encountered and, if you take advantage of their experiences, they will coach you to attain your desired goals. Experience suggests that readers of this book will be... "In It To Win It."

The World's Leading Experts Reveal Their Top Strategies for Winning in Business and in Life!

In It to Win It

Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more. The wonderful world of selling — discover what selling is (and isn't) and find out how mastering selling skills can benefit all areas of your life Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others Open the book and find: Tips for approaching selling with passion and a positive attitude The latest prospecting and qualification strategies Top techniques for sales presentations Helpful hints on handling client concerns Guidance on getting referrals The scoop on using the latest technology to your advantage Information on establishing goals and planning your time efficiently Advice on staying upbeat when you don't succeed Learn to: Be truly well-prepared for every selling situation you encounter or create Close sales in seven steps or less Take advantage of the latest technology during the selling process Set and achieve sales goals to grow your business

Tom Hopkins

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