Tomer Sharon

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Through Lean User Research

Validating Product Ideas

It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside. *Features a series of video interviews with UX practitioners and researchers *Provides dozens of case studies and visuals from international research practitioners *Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills *Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Tomer Sharon

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