Validating Product Ideas Through Lean User Research
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
Reviews
Peter Polgar@polgarp
Awesome book about lean user research, very useful for beginners, for experienced UX people, and also for non-UXers. Grouped by how to answer the following questions throughout product development: What do people need? Who are the users? How do people currently solve a problem? What is the user's workflow? Do people want the product? Can people use the product? Which design generates better results? How do people find stuff? Also has an extensive section for recruiting users. Methods described: Experience sampling Interviewing Personas Observations Diary study Concierge MVP Fake doors Usability testing a/b testing tree testing first click testing
Conny Diez@connydiez
Guy Malachi@gm
Nathan@yellingbytes
Jake Holloway@jakeish