Veronica Wong

Vivienne Shaw

Loughborough Univ. Business School (GB)

Peter Sher

A Study of Taiwanese Information Technology Firms

Intra-firm Learning in Technology Transfer

Philip Kotler

John Saunders

Gary Armstrong

Marian Burk Wood

This Online Course Pack consists of Principles of Marketing/Essential Guide to Marketing Planning, 1/e, by Kotler, Armstrong, Wong, Saunders and Wood (ISBN: 9781408207680), Principles of Marketing, 5/e by Kotler, Armstrong, Wong and Saunders (ISBN: 9780273711568), MyMarketingLab for Kotler Principles of Marketing fifth European edition student access card, 5/e by Kotler, Armstrong, Wong, and Saunders, (ISBN: 9780273711612), and Essential Guide to Marketing Planning, 1/e by Wood (ISBN: 9780273713234) plus access to a Pearson Education Online Course.

Principles of Marketing. MyMarketingLab for Kotler Principles of Marketing Fifth European Edition Student Access Card/Essential Guide to Marketing Planning

Online Course Pack

The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.

Principles of Marketing

Veronica Wong

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