W. Chan Kim

Renée Mauborgne

Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential.

How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy

Renee Mauborgne

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

Harvard Business Review

Renée A. Mauborgne

John P. Kotter

Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: Lead change through eight critical stages Establish a sense of urgency Overcome addiction to the status quo Mobilize commitment Silence naysayers Minimize the pain of change Concentrate resources Motivate change when business is good This collection of best-selling articles includes: featured article "Leading Change: Why Transformation Efforts Fail" by John P. Kotter, "Change Through Persuasion," "Leading Change When Business Is Good: An Interview with Samuel J. Palmisano," "Radical Change, the Quiet Way," "Tipping Point Leadership," "A Survival Guide for Leaders," "The Real Reason People Won't Change," "Cracking the Code of Change," "The Hard Side of Change Management," and "Why Change Programs Don't Produce Change."

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs

Beyond Disruption

Apresenta o conceito de oceano azul, o espaço do mercado desconhecido, e esboça suas principais características. Avalia as consequências do lucro e crescimento, e discute porque sua criação é um imperativo crescente para empresas no futuro. Inclui exemplos de empresas da Europa, Ásia e Estados Unidos.

A Estratégia Do Oceano Azul

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu? Dieci anni fa, Strategia Oceano Blu rivoluzionò il mondo delle aziende, con un nuovo modello per scoprire mercati incontestati maturi per la crescita e battere la concorrenza. Oggi, dopo che sono state vendute più di 3,5 milioni di copie del libro, tradotto in 43 lingue, e che il metodo è stato adottato da migliaia di imprese in tutto il mondo, gli autori ne presentano una nuova edizione aggiornata e ampliata - con nuovi capitoli e soprattutto la risposta a tutti coloro che si chiedono come continuare a innovare quando l'oceano blu che hanno creato comincia a macchiarsi di rosso. Tra le novità: • una nuova prefazione degli autori; • l'attualizzazione di tutti i casi e gli esempi; • l'allineamento tra gli elementi della strategia e chi deve attuarla; • come rinnovare gli oceani blu; • come sfuggire alle trappole più insidiose dell'oceano rosso. Punto di riferimento che sovverte il pensiero tradizionale sulla strategia, questo libro traccia un percorso coraggioso per vincere nel futuro, un modello sistematico replicabile da qualsiasi impresa per rendere la concorrenza irrilevante.

Strategia oceano blu

c¢mo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

La estrategia del oc‚ano azul

Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps

The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne

The Blue Ocean Strategy Reader

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

O mundo dos negócios não deveria ser marcado pela concorrência impiedosa e pela divisão de mercados ou do próprio planeta, onde os lucros de um são obtidos à custa dos demais. Esta é a visão de W. Chan Kim e Renée Mauborgne, autores do bestseller seminal e inovador A Estratégia do Oceano Azul, em que eles apresentaram o universo dos oceanos azuis: um lugar produtivo e sereno, onde há menos disrupção e competição e no qual todos os que fazem parte do mercado têm todas as condições de ganhar. Neste trabalho, os autores explicam com detalhes e inúmeros exemplos de sucesso como os empreendedores podem fazer a transição para o oceano azul e encontrar o seu espaço em um setor ou criar setores alternativos. Kim e Mauborgne primam por uma narrativa de fácil compreensão para ajudar a todos os que andam cansados e feridos pelas agruras dos oceanos vermelhos.

Muito além da competição

A transição para o oceano azul

Peter F. Drucker

Michael D. Watkins

Renee A. Mauborgne

Becoming a manager for the first time means mastering a new set of business and personal skills. HBR's 10 Must Reads for New Managers Collection offers the ideas and strategies to help get you there. Included in this set are HBR's 10 Must Reads for New Managers, HBR's 10 Must Reads on Managing People, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Managing Across Cultures. This unique compilation offers insights from world-class experts on the topics most important to your success as a new manager, including assessing your team and enhancing its performance; developing your emotional intelligence and persuasion skills; navigating relationships with your employees, bosses, and peers; dealing with conflict; giving effective feedback; managing diverse teams; and fortifying your own physical and mental energy. The collection includes forty articles selected by HBR’s editors from renowned thought leaders including W. Chan Kim, Renee Mauborgne, and Daniel Goleman and features the indispensable article "Managing Oneself," by Peter F. Drucker. It's time to develop the mindset and presence to successfully manage others for the first time. HBR's 10 Must Reads for New Managers Collection will help you do just that. HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Rosabeth Moss Kanter, John Kotter, Michael Porter, Theodore Levitt, and Rita Gunther McGrath.

HBR's 10 Must Reads for New Managers Collection

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future How it complements disruption and how you can identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.

Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

Şükrü Alpagut

Mauborgne

Mavi Okyanus Stratejisi

James C. Collins

Michael E. Porter

HBR's 10 Must Reads on Strategy for Healthcare

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt

Der Blaue Ozean als Strategie

Daniel Goleman

Clayton M. Christensen

A year’s worth of management wisdom, all in one place. We’ve combed through ideas, insights, and best practices from the past year ofHarvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: * Lead by focusing your attention on the right things * Import new management practices into your organization the right way--whether they come from other companies or across the globe * Better manage your organization’s--and your leaders’--time * Rethink vital functions such as HR and marketing * Move from a yearly planning cycle to building a winning strategy * Make long-term organizational decisions with an eye to national and global economic trends This collection of best-selling articles includes: * "Beware the Next Big Thing,” by Julian Birkinshaw * "The Capitalist’s Dilemma,” by Clayton M. Christensen and Derek Van Bever * "The Focused Leader,” by Daniel Goleman * "The Big Lie of Strategic Planning,” by Roger L. Martin * "Contextual Intelligence,” by Tarun Khanna * "How Netflix Reinvented HR,” by Patty McCord * "Blue Ocean Leadership,” by W. Chan Kim and Renée Mauborgne * "The Ultimate Marketing Machine,” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed * "Your Scarcest Resource,” by Michael Mankins, Chris Brahm, and Gregory Caimi * "How Google Sold Its Engineers on Management,” by David A. Garvin * "21st-Century Talent Spotting,” by Claudio Fernández-Aráoz

The Definitive Management Ideas of the Year from Harvard Business Review

HBR's 10 Must Reads 2015

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

หลายครั้งที่แรงบันดาลใจในการพัฒนาธุรกิจของคุณหดหาย หลายครั้งคุณเจออุปสรรคทั้งเรื่องพนักงานและการบริหารแต่ไม่สามารถหาทางออกได้ หลายครั้งคุณรู้สึกว่ายังไม่ประสบความสำเร็จในการเป็นผู้นำและหลายครั้งคุณอาจต้องการ "กลยุทธ์ และการจัดการการเปลี่ยนแปลง" หนังสือเล่มนี้เป็นอีกเล่มหนึ่งที่รวม 10 บทความที่ต้องอ่านของฮาร์วาร์ดบิสซิเนสรีวิว สำหรับผู้บริหารที่กำลังมองหาแรงบันดาลใจ ซึ่งมาจากแนวคิดที่ยิ่งใหญ่เพื่อการเติบโตขององค์กรและธุรกิจด้วยแนวคิดที่ได้รับการยอมรับโดยทั่วไป และคำแนะนำที่ใช้ได้เสมอไม่ว่าจะสถานการณ์ไหน แล้วคุณจะรู้ว่าในความล้มเหลวมีความสำเร็จซ่อนอยู่ • การนำเพื่อให้เกิดการเปลี่ยนแปลง • การเปลี่ยนแปลงโดยการจูงใจ • การนำเพิ่อการเปลี่ยนแปลงเมื่อธุรกิจกำลังไปได้ไม่ดี • การเปลี่ยนแปลงให้ถึงแก่นอย่างสันติวิธี • สุดยอดเคล็ดลับการเป็นผู้นำเพื่อผ่านจุดพลิกผัน • คู่มือการอยู่รอดของผู้นำ • เหตุผลที่แท้จริงที่ทำให้พนักงานไม่ยอมเปลี่ยนแปลง • ถอดรหัสการเปลี่ยนแปลง • เรื่องหนัก ๆ ของการจัดการเปลี่ยนแปลง • ทำไมโครงการเพื่อการเปลี่ยนแปลง จึงไม่สามารถสร้างการเปลี่ยนแปลงได้

HBR’s 10 Must Reads: On Change

กลยุทธ์ และการจัดการการเปลี่ยนแปลง

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

W. Chan Kim

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