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Blue Ocean Strategy

Blue Ocean Strategy How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim, Renée Mauborgne — 2005
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential.
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Lewis Ngugi@ngeshlew
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Vijayasarathy Muthu@vijayasarathy