The Branding Blueprint A Simple Guide to Branding Yourself Or Your Small Business

Want a simple approach to thoughtfully designing a small business or personal brand that resonates with your target audience? This branding book is for you. Until now, you probably thought you needed to hire an agency, give them thousands of dollars, and wait until they emerge from a black hole months later with the perfect plan. That's a myth, because it need not take a disproportionate amount of time, energy, or money to establish a powerful brand. You can design a brand from scratch, without spending a fortune, if you understand the basics. This short and simple guide to branding is especially for creatives and entrepreneurs who are rich in ideas, inspiration, and enthusiasm, but limited in resources. By being smart and efficient, you'll end up with a brand strategy and brand identity that resonates with your intended audience and distinguishes you from your peers. You'll emotionally connect with your audience and entice them to be loyal to you and your work. The framework you are about to learn has been carefully crafted and refined by a brand strategist and business coach who has worked on dozens of branding and marketing campaigns for professionals, entrepreneurs, startups, small businesses, and several multi-billion dollar Fortune 500s. Vision How you articulate the strategic vision for yourself or your business/ A strong vision communicates why you exist and what you stand for, and how that drives the specific goals you want to achieve in the future. Value What you have to offer that is unique, important, and relevant in the eyes of your consumer. It should specifically address the most pressing consumer needs, problems, or desires and it gets at the heart of why you or your business should be chosen over others. Voice How you communicate in a purposeful manner by focusing on what you say, how you say it, and the feeling it conveys. It's important to carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust. Visuals How the visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. Your visual identity sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable. The Branding Blueprint is the third book in the Abundant Business Blueprint series of lightweight guides designed especially for independent spirits -- designers, freelancers, coaches, consultants and small business owners -- who want to build a thriving, purpose-driven business that gives them freedom, fulfillment and financial success.