Factors Affecting International Brand Equity and Brand Image Strategical, Psychological, and Cross-cultural Aspects of Branding

Michael Kelly, Philip Shapira, Scott Andrew Shane, Akihiro Yoshikawa, Annie H. Liu, Brian Woodall, Cheol S. Eun, David Methé, Douglas J. Puffert, E. Prater, Eric C. Chang, John Peter Stern, John R. McIntyre, John Sullivan Wilson, Koji Tanabe, Milind Shrikhande, Stanley I. Warshaw, Thomas H. Noe, Valentine Long — 1995

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