Brent Schlender

Rick Tetzeli

Vom angry young man zum Ausnahme-Unternehmer Halb Genie, halb Wahnsinniger, Guru, Choleriker und Kontrollfreak – das ist das vorherrschende Bild, das sich die Welt von Steve Jobs gemacht hat. Jobs selbst hat zu seinen Lebzeiten dieses Image gern gepflegt, und seine Biographen sind ihm bereitwillig gefolgt. Vier Jahre nach seinem Tod im Oktober 2011 ist es nun an der Zeit, ein klareres Bild des Apple-Gründers zu zeichnen, ein Bild, das frei ist von Klischees und Vorurteilen. Brent Schlender begleitete Steve Jobs über zwanzig Jahre lang, der engen Freundschaft der beiden verdanken wir tiefe Einblicke in das Leben des Unternehmers und in das Imperium von Apple. Auf Grundlage zahlreicher Gespräche mit Jobs selbst, mit engsten Vertrauten und Weggefährten wie Tim Cook oder auch Bill Gates ist ein ebenso differenziertes wie leidenschaftliches Porträt entstanden, das in seinem Kern der Frage nachgeht, wie aus einem ungestümen jungen Gründer die wichtigste Unternehmerpersönlichkeit unserer Zeit reifen konnte. Die Nähe Schlenders und das Knowhow Tetzelis – beide gehören zu den profiliertesten Technikjournalisten und zu den besten Kennern der Silicon-Valley-Szene – machen Becoming Steve Jobs zu einer mitreißenden Geschichte der Technologie-Ära und zu einer Biographie, die den Unternehmer nicht zur Ikone erhebt, sondern den Menschen hinter dem Mythos zum Vorschein bringt.

Vom Abenteurer zum Visionär

Becoming Steve Jobs

Roxan

steve however proposed that they try to make some money by selling compltlyasse,bled machines. so while eoz polished his circuit design. steve pulled together the necessary materials and priced the finished boxes. he and woz netted some 6K selling the illegal devices at 150$ a pop, mostly to college students. 

the two boys wander dormitory hallways knocking on doors and asking occupants if this was georges room, - a fictional character who supposedly was an expert phone phreak.

if the discussion prompted interest, they'd demonstrated that the blue box cloud do, and sometimes make a sale.

anything is possible with a great partner

Woz who was 5 years older than steve taught steve the intrinsic value of great engineering, his accomplishments reinforced steve's sense that anything was possible when you had technological genius on your side. but it was steve's ability to manipulate woz  that rove the partnership.

knowing you are better than the outside world

Woz knew the mits machine wasnt all that much more advanced than the cream soda computer hed created four years earlier in 1971 when he has to use much less sophisticated components. 

While steve looked at his elders at apple for guidance he also sought it out elsewhere, he didn't yet have the skills to build a great company, but he admired those who had pulled it off. and he would go great lengths to meet them and learn from them. basically i got to know all these guys who were all company builders, and the particular scent of silicon valley at that time left a serious impression on me

when he resigned, steve  had told the apple board that his new company would not attack any important apple markets. that was nonsense, his state target - the higher education  was in fact very important to apple, and he stolen awa levin. 

steve believed he now had everything he needed to succeed as a world class CEO 

Steve and lewin and some other founders made several trip to universities to hear what professors and researchers really wanted and mostly their pains. 

we didnt have alot of money, all of us  6 would squeeze in a rental car. we even shared hotel rooms, we developed a real pioneer spirit. 

the not having money drove us better to the mindset of the startup hustle life

why not micromanagement  and fighting back

At pixar he would lay the foundations of two of his strengths: his ability to fight back in times of distressed his ability to make the most out of of competition" i became the place where hear really learns albeit slowly and reluctantly and against his natural instincts that the best management technique is to forgo micromanagement and give good talented people the room they need to succeed. 

some of the woman steve jobs has dated had seem to be needy overtime. laurence wasnt that way. she brought as much self sufficiency to the relationships he did. 

they both accepted the value of hard work so they were fine giving space to each other interests. 

he and levy spent weeks studding the ins and outs of film finances and accountings, to get a better sense how how studio really make their money as part of their homework they flew down to hollywood to quiz other exercuirtves at other studios about movie budgets and distribution deals.

they immediately learns that pixar was at least at that point a long shot for a successful IPO

the truth is more subtle, over the previous decade steve had learned to act less impulsive . in the past he get overreached time and again. now he was willing to walk away slowly down a path

and if following his nose led him somewhere better than where he thought was headed, thats where he would go

to trust your own feelings rather than obeying rules or allowing yourself to be influenced by other people's opinions

: Take a chance and follow your nose - you may be right!  

Becoming Steve Jobs quotes

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