Becoming Steve Jobs Vom Abenteurer zum Visionär

I didn't see it than , but it turned out that getting fired from apple was the best thing that could happen to me.
the heaviness of being successful was replaced by the lightness of being a beginner. it freed me to enter one of my most creative periods of life.

"the stores offered group lessons in how to transfer playlists and albums to an ipod. even though it was a very simple process."

The online store went up on april 281998, as cue preperd to drive home he stopped by steve's office to tell him they sold more than a milliondollar worth of computersin just six hours, thats great said steve, imaguie what we could do if we had real stores. nothing would be ever enoguh cue relaized. he liked the challenge

So when OS X was finally ready to go, it could make the mac do things no pc has ever been able to do.
users revealed in the obvious cosmetic improvements like the ability to have video played continue to be played even as you moved the mouse to move a window on the screen.

And OS X was truly beautiful to behold. creating a screen with the illusion of three dimensions, where windows appeared to cast shadows on the layers of object behind them.

Like steve, johnny has a gift for clearly explaining stuff,, steve was impressed. you know jonnies kind of a cherub.

Steve put it this way "You hire people that are better than you aren't certain things, and than make sure they need to tell you when you are wrong.
the executive teams at apple and pixar are constantly arguing with each other. everybody wears their thoughts on their sleeves at Pixar.
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"Everybody totally straight with what they think, and the same is beginning to happen at apple."

"The company is one of the most amazing inventions of humans, this abstract construct that's incredibly powerful. even so, for me,
it's about the products, it's about working with together with really fun smart creative people to create wonderful things, it's not about the money,
what a company is, a group of people who can make more than just the next big thing, it's a talent, it's a capability, it's a culture, its a point of view and it's a way of working together to make the next big thing, and the next one and the next one.
A talent, a capability, a culture, and a point of view: the apple he was in the midst of re creating would have all these things, as would the products it would create

Steve also understood that the personal satisfaction of accomplishing something insanely great was the best motivation of all for a groupas talented as his, "yoiu had to belive that it was going to take some time, that you werent going to wqake up tommorw morning and it was all going to be fixed, because there was a lot of pain along the way there were a lot of people saying it's going tofail its not going to work, this is wrong with this this is wrong with that, finding a million things wrong, but you just had to know that if youkept your head, kept working kept trying to do the right thing, it would work out, saving apple was an accomplishment eveyroine one on the teamwould take pride in for thier rest of their lives.
he cared deeply and that what made him a great manager,

"when i returned to apple, I was blown away by the fact the third of the people stayed really werea to a plus - the kind youd do anything to hire
Despoite apple troubles, theyd stay

think different started a process of bringing back pride to apple employee's. billboards and posters went up across the cupertino campus/ steve narrated version was featured in a video prompting the whole camping inside the company, and later after eapple won the emmy awards, the company gave a 50 page commemorative book to all it's employees, our audience was the employees as much as anyone else. inspiring them was challenging.

the truth is more subtle, over the previous decade steve had learned to act less impulsive . in the past he get overreached time and again. now he was willing to walk away slowly down a path
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and if following his nose led him somewhere better than where he thought was headed, thats where he would go

to trust your own feelings rather than obeying rules or allowing yourself to be influenced by other people's opinions: Take a chance and follow your nose - you may be right!

he and levy spent weeks studding the ins and outs of film finances and accountings, to get a better sense how how studio really make their money as part of their homework they flew down to hollywood to quiz other exercuirtves at other studios about movie budgets and distribution deals.
they immediately learns that pixar was at least at that point a long shot for a successful IPO

some of the woman steve jobs has dated had seem to be needy overtime. laurence wasnt that way. she brought as much self sufficiency to the relationships he did.
they both accepted the value of hard work so they were fine giving space to each other interests.

At pixar he would lay the foundations of two of his strengths: his ability to fight back in times of distressed his ability to make the most out of of competition" i became the place where hear really learns albeit slowly and reluctantly and against his natural instincts that the best management technique is to forgo micromanagement and give good talented people the room they need to succeed.

Steve and lewin and some other founders made several trip to universities to hear what professors and researchers really wanted and mostly their pains.
we didnt have alot of money, all of us 6 would squeeze in a rental car. we even shared hotel rooms, we developed a real pioneer spirit.
the not having money drove us better to the mindset of the startup hustle life

when he resigned, steve had told the apple board that his new company would not attack any important apple markets. that was nonsense, his state target - the higher education was in fact very important to apple, and he stolen awa levin.
steve believed he now had everything he needed to succeed as a world class CEO

While steve looked at his elders at apple for guidance he also sought it out elsewhere, he didn't yet have the skills to build a great company, but he admired those who had pulled it off. and he would go great lengths to meet them and learn from them. basically i got to know all these guys who were all company builders, and the particular scent of silicon valley at that time left a serious impression on me

Woz knew the mits machine wasnt all that much more advanced than the cream soda computer hed created four years earlier in 1971 when he has to use much less sophisticated components.

Woz who was 5 years older than steve taught steve the intrinsic value of great engineering, his accomplishments reinforced steve's sense that anything was possible when you had technological genius on your side. but it was steve's ability to manipulate woz that rove the partnership.

steve however proposed that they try to make some money by selling compltlyasse,bled machines. so while eoz polished his circuit design. steve pulled together the necessary materials and priced the finished boxes. he and woz netted some 6K selling the illegal devices at 150$ a pop, mostly to college students.
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the two boys wander dormitory hallways knocking on doors and asking occupants if this was georges room, - a fictional character who supposedly was an expert phone phreak.
if the discussion prompted interest, they'd demonstrated that the blue box cloud do, and sometimes make a sale.