Reputation Strategy and Analytics in a Hyper-Connected World

This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case. It explains how to plan, execute, and manage data-driven, evidence-based corporate communications and reputation management strategies for the modern digital economy. The book provides actionable frameworks, practical roadmaps, step-by-step blueprints for deploying advance analytics, predictive modeling and big data techniques to manage corporate communications and reputation management strategies successfully and effectively. It shows how to pick the right team and the right tools for getting the job done, quickly and cost-effectively. In addition, the proper role of advanced analytics, predictive modeling, machine learning and other data-driven technologies in developing modern corporate communications and reputation management strategies are explored.