Managaing Innovation Strategc Market Creation + Game-Changing Strategies

What it takes for an established company to break into a new market World - renowned business strategy expert Costas Markides looks across ten major industries to explain why it is so hard for established companies to innovate and outlines the conditions for the successful adoption of new business models. In this book, he profiles companies such as Apple, 3M, IBM, Xerox, Dell, Schwab, Amazon, Nokia, Palm, E-Trade, and Enterprise, among others, and draws on examples of both successes and failures from industries as diverse as retailing, automobile production, banking, life insurance, and airlines. Constantinos C. Markides (London, UK) is Professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is a member of the Academy of Management and the Strategic Management Society, and was a Fellow of the World Economic Forum in Davos, Switzerland from 1999-2003. He is the author of "All the Right Moves" (978-0-875-84833-4) and the Jossey-Bass title, "Fast Second" (978-0-7879-7154-0).