Reviews
I’ve read many books about content strategy and this book was the most consise and helpful so far. Starts with the fundamentals and the mindset on designing content. Then teaches on how to do it. It’s a very well designed book as well. I very much enjoyed reading every page. Highly recommended to those who want to structure and plan their content, especially written content.
Highlights
Job stories are for specific tasks and usually when you have one audience. They are good for targeted actions.
P98
Job stories always start with: When there's a particular situation] I want to [perform an action or find Something out) So I can lachieve my goal of..]
P99
As a [person in a particular role] I want to [perform an action or find something out] So that [I can achieve my goal of...]
P95
Doing discovery and research means you are better informed and better equipped to start tackling the content design problem.
P88
If you respect your readers, you will make the content work for them.
P41
This leads to a typographical consideration. If lines of text are too short, you'll increase regressive saccades. If they are too long, the return path is too long and people can get confused about where their eye needs to go back to.
P39
In his study 'How Little Do Users Read?", Jakob Nielsen found that online, people only read 20-28% of the page. The cognitive load (in other words, the mental effort required to take in the information) increases 11% for every 100 words added to the page.
P34
Then instead of saying 'How shall I write this?', you say, "What content will best meet this need?
Pg 2