David Kelley

Tom Kelley

The founder of IDEO and his partner and brother, the author of the best-selling The Art of Innovation, outline strategies for tapping innate creative abilities, sharing uplifting stories from their work with forefront companies to outline principles for fostering innovation and problem solving.

Unleashing the Creative Potential Within Us All

Creative Confidence

Rina

At its core, creative confidence is about believing in your ability to create change in the world around you. It is the conviction that you can achieve what you set out to do. We think this self-assurance, this belief in your creative capacity, lies at the heart of innovation.

But the real value of creativity doesn't emerge until you are brave enough to act on those ideas.

Adam

To build a creative organization, you need to build creative confidence among key players, one individual at a time. Inno- vation leader Claudia Kotchka helped introduce design think- ing at Procter & Gamble. For her, getting people to experience the methodology firsthand was key. "I always say, 'Show, don't tell, " Claudia explains. “The bottom line is, you just have to get as many people through it as you can. Because once someone experi- ences it, they are forever changed." Many clients have mentioned the importance of having trained innovation coaches within the COmpany who can guide others toward creative confidence. While Intuit has its "Innovation Catalysts," other companies have heir the aa S, the otga To builda creative where ad organization, you need to build creative confidence among key players. -throngh a peopk zni work, or th crStand i d tart a pot nCourgatt Wto mchuti Versions, with names that range from facilitators" to "co- conspirators." he CEOT Mạurn callo

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