Name: Designing Brand Identity
ISBN: 9780470401422

Alina Wheeler

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

An Essential Guide for the Whole Branding Team

Designing Brand Identity

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds'the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.

Fadi

لا أعمل في مجال التصميم بشكل مباشر، لكني أحبّ فهم آلية العمل واختيار الألوان والترتيب للماركات والشعارات العالمية والفلسفة التي ورائها.
هذا الكتاب مهم ومفيد لكل مصمم، كاتب محتوى، ناشر، ليعرف التقنيات المتبعة في تصميم الشعارات.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Stefanie Sugia

So... recently I've been reading design books as reference for my thesis, which is why I've got less time to read fiction books. While I feel guilty with the lack of review posts on this blog, I thought why not review some of the books I read for my thesis? These are also books, anyway. So here goes the first one ^^ Designing Brand Identity is a book written by Alina Wheeler and the first edition has been published since 2003 (I think). Over the years, she added new things and republished the book into a new edition. This one I'm reading is the fourth (and newest) edition, published last year - so the content is very updated. Thankfully, my campus library has this one available, so I can save money while gaining knowledge (because it's so expensive). And now, let's talk about the book.

Basically, the book is divided into 3 parts:
Part 1: Basics.
Presents the fundamental concepts needed to jumpstart the brand identity process and create a shared vocabulary for the entire team.
Part 2: Process.
Presents a universal brand identity process regardless of the project's scope and nature. This section answers the question "Why does it take so long?"
Part 3: Best Practices
Showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lasting solutions.

Read the full review here:
http://www.thebookielooker.com/2014/0...

Oleg Stirbu

Lupas Alexandru

Kasia Żukowska

Joshua Line

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Designing Brand Identity An Essential Guide for the Whole Branding Team

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