Amy Wallace

Edwin E. Catmull

"Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'"--From publisher.

Overcoming the Unseen Forces that Stand in the Way of True Inspiration

Creativity, Inc

Alexander Gerrese

Frank Enns

“You are not your idea, and if you identify too closely with your ideas, you will take offense when they are challenged.”

Cassandra Tang

The right question is: What cultural forces are getting in the way of creativity?

For all the care you put into artistry, visual polish frequently doesn’t matter if you are getting the story right.

You are not your idea, and if you identify too closely with your ideas, you will take offence when they are challenged.

But if every day is sunny and it doesn’t rain, things don’t grow. And if it’s sunny all the time—if, in fact, we don’t ever even have night—all kinds of things don’t happen and the planet dries up. The key is to view conflict as essential, because that’s how we know the best ideas will be tested and survive. You know, it can’t only be sunlight.

The world is often unkind to new talent, new creations. The new needs friends.

Craft is what we are expected to know; art is the unexpected use of our craft.

Limits force us to rethink how we are working and push us to new heights of creativity.

Creative people must accept that challenges never cease, failure can’t be avoided, and “vision” is often an illusion.

Creativity, Inc quotes

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