Finishing this book take a lot of time, I mean a lot. Reason behind is: I read it like a textbook which class was "How to be a creative and leader?" Ed has a lot of ideas and clarity about creating a safe and working environment. Definitely a must read for business owners and creatives! Loved it. Will revisit in time, hopefully.

Creative, Inc is a remarkable book that intertwines the fascinating history of Pixar throughout its pages. The authors effortlessly weave in the story of the animation studio's early days, its growth, and its many successes. I particularly enjoyed the parts around Toy Story and how much they worked on the edge of failure. It was interesting to read about the creative process at Pixar and the company's unique approach to storytelling. The book is a must-read for anyone interested in the history of animation and the creative industry as a whole.

simple and straightforward information about how to handle a team and also the creativity process surrounding the history of the greatest animation studio.

I love how this book never mentions Cars 2, not even as a bad example lmao

Pixar is a company synonymous with creativity, so it was enjoyable to read a book that did more than just recount the history of the company — don’t worry there is a loads of great stories too — but also tries to establish what practises had led to their success. You can read about many of Ed’s ideas in blog posts online, the brain trusts, post-mortems and dailies in particular have been dissected in quite a lot of detail. But it is worth reading about them first hand and understanding the context with which the ideas where created in. There is also a moving afterword about Jobs and his impact on the business from people who knew him well.

A perfect inspirational case for a company focused on excellence. It’s not only setting the example of what a company can look like, but shares what it takes to get there.