Hugh MacLeod

The writer behind the popular blog GapingVoid delivers edgy and humorous advice on maximizing creativity in a world that often thwarts it.

And 39 Other Keys to Creativity

Ignore Everybody

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world. From the Hardcover edition.

and 39 Other Keys to Creativity

rumbledethumps

' "Your book has thirteen chapters,” I say. “Voilà! That’s thirteen blog posts. One chapter per blog post. Put it online, and you’ll have a book offer within six months. Trust me.” '

That quote pretty much sums up this book, except it's 40 blog posts, instead of 13.

In theory, I'm not opposed to the blog-post-listicle book, this one just didn't do it for me. Too many "I-stories" (where the pronoun "I" is used far too often), combined with obvious observations phrased as wisdom, and it just felt bland. A few of the forty were OK, but not enough to make it hit with me.

Douglas E. Welch

Well-known blogger (gapingvoid.com), back-of-business-card cartoonist and advertising copywriter, Hugh MacLeod, leads us through his list of "What I Believe" in his book, Ignore Everybody and 39 Other Keys to Creativity.

Like other books I have read recently, this is what I consider a "real world example." Every aspect of the book draws on his experiences in advertising, blogging and cartooning. It makes you think. It make you stop sometimes and glance up at the ceiling to take stock of what you have just read. Some of the sections may seem contradictory to others that you have read, but that's ok. Life itself is pretty contradictory, too, and the best advice is often to look at a problem from all sides.

Some sections feel like MacLeod is getting in you face and telling you how he thinks the world really operates. You can chose to believe him, or not, but you can't ignore him. I think this is one of the marks of a good author. Mediocre authors can be be ignored, but good authors force you to pay attention, whether you agree with them or not.

Ignore Everybody is based on a blog, so it is divided into distinctly blog-like sections. Each has a beginning, middle and end, but also ties together nicely as a whole. MacLeod even recommends blogging for others who want to share their creativity with the world -- something I often recommend myself to my clients. Those unfamiliar with blogs might find the style a big choppy, but even someone older like me can find it enjoyable and informative if you keep an open mind.

If you need a recharge in your creative life, are looking for the next step in your career or just trying to make sense of the world around you, Ignore Everybody could be an interesting and enjoyable read.

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Ignore Everybody And 39 Other Keys to Creativity

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