Television Secrets for Marketing Success How to Sell Your Product on Infomercials, Home Shopping Channels and Spot TV Commercials from the Entrepreneur Who Gave You BluBlocker(R) Sunglasses

Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.