Joseph Sugarman

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook

Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.

The Ultimate Resource on how to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Advertising Secrets of the Written Word

Joseph Sugarman, recognized as one of the nation's top copywriters, marketers & catalog pioneers, has sold millions of dollars of products through the power of his pen. In TRIGGERS, Sugarman applies principles of direct marketing to the field of personal selling through 25 powerful techniques he calls "psychological triggers." These techniques effectively influence, persuade & motivate a prospect to make a positive buying decision. By learning just a few of these triggers any sales or marketing person can make a dramatic difference in their selling success. Whether it be selling in person or creating advertising that sells, knowledge of these psychological triggers is essential in a global competitive environment. Many of the triggers may surprise you because they are not obvious & yet are highly effective. Others are obvious but are applied in unique & different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer.

30 Sales Tools You Can Use to Control the Mind of Your Prospect, to Motivate, Influence and Persuade

Triggers

Ray Schultz

najnovejši vodič za pisanje močnih oglaševalskih in marketinških besedil enega najboljših ameriških piscev oglasov

Priročnik za pisanje oglasov

Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.

Stories and Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name and Sell Any Product Or Service

Marketing Secrets of a Mail Order Maverick

Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.

How to Sell Your Product on Infomercials, Home Shopping Channels and Spot TV Commercials from the Entrepreneur Who Gave You BluBlocker(R) Sunglasses

Television Secrets for Marketing Success

For many years people have engaged in the consumption of alcohol. Whether it be celebrating the marriage of a friend or mourning the loss of a job, people have found themselves at the bottom of a bottle time and time again. Now the next morning comes and you are doubled up over the toilet with and frozen bag of peas on your neck and head and you are praying to the porcelain gods to make the hangover go away. Hangovers are tough enough to deal with trying to do daily activities and tasks, so why not make it better on yourself and use these helpful remedies that are proven to work effectively and for the most part at a very fast rate.

Joseph Sugarman

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